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Author Archives: Joe Beccalori
As holiday shopping sales continue their surge, marketers are looking for the best methods of targeting consumers and potential business partners. The growth of social media marketing has led countless organizations to use the channel as a means to expand their visibility and target new customers. Popular platform Twitter’s success as a social marketing leader […]
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts […]
If you’ve implemented any kind of social strategy, your brand’s presence is likely peppered across multiple social channels. With so many different platforms to stay on top of, it can be difficult to manage your brand’s online social reputation. But don’t let your social strategy turn into multiple online identities. Here are five tips from […]
International Business When news recently broke that Twitter is joining forces with Mixi to compete against Facebook in Japan, the question on the lips of most Americans was, “What in the world is Mixi?” Since MySpace long ago became what Seth Meyers of Saturday Night Live calls “the abandoned amusement park of the Internet,” […]
Fundraising event marketing As a non profit organization you are planning a special event to create awareness in your community about the work you do. You, the staff and volunteers have spent countless hours planning an amazing event that will show the entire City what you do. How much would you be showing if no […]
We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue. According to the “Variance in the Social Brand Experience” study, consumers expect to be offered unique experiences, savings and promotions as a continuous part […]
What’s the deal? Is there аny point to drilling dоwn tо the differences bеtwееn social media marketing аnd social media networking? There moѕt defіnitely iѕ аnd I’ll gеt tо that іn a minute. First off, lеt’s get a clear definition of each: Social media marketing means tо syndicate content (take yоur content from yоur blog/website […]
There’s only one thing more disheartening to an online retailer than knowing that a lot of customers are going to abandon their shopping carts before completing a purchase. And that’s the discovery that a whopping three out of four of them will actually turn around and leave the website rather than endure the hassle of […]
“Smart Business, Social Business” is your first published book. After working in social media for so long, what inspired you to finally take the leap? Well I saw that there was a sort of a disconnect in the market. There are already a ton of books on social media marketing today which cover just that […]