News, Social Media Marketing

3 Lessons Social Media Marketers Can Learn From Big Bird

Last week’s presidential debate had a lot of people talking about winners and losers. One of the biggest winners in terms of marketing was Big Bird or more accurately PBS. After Mitt Romney addressed spending cuts that would affect PBS and the big yellow bird, people latched onto the thought of loosing such an influential character from their childhood and responded with mixed emotions.

Social Media Marketing

Which Social Media Marketing Tactics Work Best?

(eM+C)—Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance. Ascend2, an agency consulting company, surveyed marketing professionals around the world in February […]

Social Media Marketing

Social Media Engagement Drives Sales, Study Reveals

Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social […]

Social Media Marketing

What do Sex, Food and Social Media Marketing Have in Common?

From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then […]

News, Social Media Marketing

87 More Vital Social Media Marketing Facts and Stats for 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? […]

Social Media Marketing

Want Your Facebook Fans To Be More Active? Here’s A Simple Trick That Works …

This Facebook Fan Page tip is from Bipper Media, a content social media marketing firm that helps local small business connect to new customers, and generate more exposure for their brand, products, and services. Having a Facebook Fan Page is a great thing for any business regardless of their size. A Facebook Fan Page is […]

Social Media Marketing

Social media marketing research shows Pinterest as most important platform for …

Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented […]

Social Media Marketing

B2B Marketing Social Networks for more Business Leads

Social Media Marketing has been one of the most successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing […]