a black Amazon Alexa on a wood table
Search Engine Marketing, Search Engine Optimization, Voice Search

Amazon Alexa Updates: Third-Party Apps are Added to Alexa Routines

Remember the days when we had to walk outside to know what the weather was like, walk into a restaurant to order coffee, and turn on the radio to hear some music? Well, most of these things can now be done by touching a few buttons on your smartphone or by speaking to your voice […]

social and search advertising - Business team hands at work with financial reports and a laptop
Business Tips, Interact Marketing Blog, Search Engine Marketing, Social Media Marketing

Should You Invest Ad Spend on Social, Search or Both?

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is […]