Facebook to eliminate ad set budget - blue background with white thumbs up
Interact Marketing Blog, Social Media Marketing

Facebook To Eliminate Ad Set Budgets by September 2019

Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making […]

someone purchasing an item on their laptop with the text collaborative ads
Interact Marketing Blog, Social Media Marketing

Facebook Collaborative Ads Will Create New Opportunities for Advertisers

We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve […]

Facebook business page checklist
Business Tips, Interact Marketing Blog, Social Media Marketing

What Facebook Admins Should Do that Other Checklists Don’t Mention

Businesses can leverage social media to share updates and engage on a more personal level with customers and fans. What’s great about a Facebook Business Page is that you have insights into incredible data that can help you grow your business and compete in your industry. If you’re just establishing a Facebook Business Page now […]

Industry Topics

Do Google’s Changes to their Shopping Platform Go Far Enough?

After news of the European Union’s $2.7 billion antitrust fine on Google broke in June, Google’s been making changes to its shopping interface to be in compliance with the regulatory body. The fine came as a result of EU officials’ objections to the way Google’s shopping interface was essentially “monopolizing” online shopping. The EU concluded […]