Manage Image and Perception
Securing positive reviews and write ups on influential blogs can help you achieve two primary goals. This effort:
- Protects your brands’ and products’ reputations online to prevent the erosion of sales (proactive online reputation management)
- Promotes your products by building word-of-mouth and social followings; this impacts retailer relations and influences traditional media who will be more likely to cover them
To accomplish this, we communicate with thousands of bloggers across targeted verticals, sending them content, news and product samples. This dialogue results in positive reviews and recommendations of our clients’ products.
By maintaining relationships with these online influencers, we strategically shape the online conversation, as these high-ranking blogs advocate you and post links to your websites.
Our Blogger Outreach Efforts Influence:
- Retail buyers
- Print and broadcast media outlets
- Brand awareness and perception
- Online sentiment and reputation
- SEO efforts
Our bloggers often create contests and giveaways on their sites, and cross-link their posts to their social followings, which magnifies the reach. The next time a hot lead goes online to research your product, she will be far more likely to find the positive reviews that we generate.
- Mommy & Daddy
- Senior Citizen
- Lifestyle & Health
- Food & Nutrition
- Beauty & Fashion
Please visit BloggerReach.com for case studies and additional information.