Category Archives: Social Media Marketing

Woman hands using mobile smartphone in the street with icon social media and social network.
10 Apr
Business Tips, Interact Marketing Blog, Social Media Marketing

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Jess Skudder

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Latest posts by Jess Skudder (see all)

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

Posted on by Jess Skudder
Facebook to eliminate ad set budget - blue background with white thumbs up
26 Mar
Interact Marketing Blog, Social Media Marketing

Facebook To Eliminate Ad Set Budgets by September 2019

Kristen Semple

Kristen Semple

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

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Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making […]

Posted on by Kristen Semple
someone purchasing an item on their laptop with the text collaborative ads
05 Mar
Interact Marketing Blog, Social Media Marketing

Facebook Collaborative Ads Will Create New Opportunities for Advertisers

Kristen Semple

Kristen Semple

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Latest posts by Kristen Semple (see all)

We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve […]

Posted on by Kristen Semple
Facebook business page checklist
07 Jan
Business Tips, Interact Marketing Blog, Social Media Marketing

What Facebook Admins Should Do that Other Checklists Don’t Mention

Kristen Semple

Kristen Semple

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Latest posts by Kristen Semple (see all)

Businesses can leverage social media to share updates and engage on a more personal level with customers and fans. What’s great about a Facebook Business Page is that you have insights into incredible data that can help you grow your business and compete in your industry. If you’re just establishing a Facebook Business Page now […]

Posted on by Kristen Semple
Facebook New Layout 2016
25 Jul
Interact Marketing Blog, Social Media Marketing

New Facebook Layouts Are Rolling Out Again This Week

Interact Marketing

Interact Marketing

Interact Marketing

Latest posts by Interact Marketing (see all)

Facebook is once again rolling out a new page layout for business pages on desktop. It seems to be rolling out on an account-by-account basis (we had to try 4 accounts before we spotted the new layout), so you may not have it yet. Overall, the look is much cleaner, and will allow you to […]

Posted on by Interact Marketing