Category Archives: Social Media Marketing

social and search advertising - Business team hands at work with financial reports and a laptop
08 Jul
Business Tips, Interact Marketing Blog, Search Engine Marketing, Social Media Marketing

Should You Invest Ad Spend on Social, Search or Both?

Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple
Latest posts by Kristen Semple (see all)

Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is […]

Posted on by Kristen Semple
person holding mobile phone on instagram with laptop in the background
17 Jun
Interact Marketing Blog, Social Media Marketing

Take Your Instagram Account to the Next Level

Jess Skudder
Jess Skudder
Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder
Latest posts by Jess Skudder (see all)

Everyone uses Instagram and claims that they know how to use it, and while it does seem easy, developing a killer Instagram strategy takes a lot of work and experience. From the photo to the caption, and other essentials like stories and hashtags, here’s what you should be doing to take your Instagram account to […]

Posted on by Jess Skudder
light bulb above creative team brainstorming
11 Jun
Business Tips, Content Marketing, Interact Marketing Blog, Interactive Marketing, News, Social Media Marketing

4 Most Creative Digital Marketing Stunts of 2019 (So Far)

Interact Marketing
Interact Marketing
Interact Marketing
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Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of […]

Posted on by Interact Marketing
Group of young friends watching smart mobile phones
07 Jun
Business Tips, Industry Topics, Interact Marketing Blog, Interactive Marketing, Social Media Marketing

New Data Show Big Changes in the Way Users View Video. Don’t Fall Behind.

Interact Marketing
Interact Marketing
Interact Marketing
Latest posts by Interact Marketing (see all)

Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned […]

Posted on by Interact Marketing
facebook relevance score
23 May
Business Tips, Interact Marketing Blog, Social Media Marketing

What to Expect When Facebook Sunsets Relevance Score

Interact Marketing
Interact Marketing
Interact Marketing
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Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance […]

Posted on by Interact Marketing
facebook app on an iphone
13 May
Business Tips, Interact Marketing Blog, Social Media Marketing

Facebook Announces Platform Redesign & Privacy Push

Jess Skudder
Jess Skudder
Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder
Latest posts by Jess Skudder (see all)

On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused […]

Posted on by Jess Skudder
Woman hands using mobile smartphone in the street with icon social media and social network.
10 Apr
Business Tips, Interact Marketing Blog, Social Media Marketing

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Jess Skudder
Jess Skudder
Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder
Latest posts by Jess Skudder (see all)

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

Posted on by Jess Skudder
Facebook to eliminate ad set budget - blue background with white thumbs up
26 Mar
Interact Marketing Blog, Social Media Marketing

Facebook To Eliminate Ad Set Budgets by September 2019

Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple
Latest posts by Kristen Semple (see all)

Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making […]

Posted on by Kristen Semple
someone purchasing an item on their laptop with the text collaborative ads
05 Mar
Interact Marketing Blog, Social Media Marketing

Facebook Collaborative Ads Will Create New Opportunities for Advertisers

Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple
Latest posts by Kristen Semple (see all)

We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve […]

Posted on by Kristen Semple
Facebook business page checklist
07 Jan
Business Tips, Interact Marketing Blog, Social Media Marketing

What Facebook Admins Should Do that Other Checklists Don’t Mention

Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple
Latest posts by Kristen Semple (see all)

Businesses can leverage social media to share updates and engage on a more personal level with customers and fans. What’s great about a Facebook Business Page is that you have insights into incredible data that can help you grow your business and compete in your industry. If you’re just establishing a Facebook Business Page now […]

Posted on by Kristen Semple