Author Archives: Jess Skudder

Take Your Instagram Account to the Next Level

person holding mobile phone on instagram with laptop in the background

Everyone uses Instagram and claims that they know how to use it, and while it does seem easy, developing a killer Instagram strategy takes a lot of work and experience. From the photo to the caption, and other essentials like stories and hashtags, here’s what you should be doing to take your Instagram account to […]

Facebook Announces Platform Redesign & Privacy Push

facebook app on an iphone

On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused […]

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Woman hands using mobile smartphone in the street with icon social media and social network.

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

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