social and search advertising - Business team hands at work with financial reports and a laptop
Business Tips, Interact Marketing Blog, Search Engine Marketing, Social Media Marketing

Should You Invest Ad Spend on Social, Search or Both?

Kristen Semple

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is […]

graphic relaying elements of content marketing such as video, writing and design
Business Tips, Content Marketing, Interact Marketing Blog

How to Leverage Content Marketing When You Don’t Know What to Say

Just when you think you’ve said all you can say in your blog, think again. Content marketing is a never-ending road of creative work that you should be leveraging consistently. Images, videos, podcasts, and interactive content all contribute to a content strategy to out-do the competition. Remember, content is king – good content that is. […]

light bulb above creative team brainstorming
Business Tips, Content Marketing, Interact Marketing Blog, Interactive Marketing, News, Social Media Marketing

4 Most Creative Digital Marketing Stunts of 2019 (So Far)

Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of […]

Group of young friends watching smart mobile phones
Business Tips, Industry Topics, Interact Marketing Blog, Interactive Marketing, Social Media Marketing

New Data Show Big Changes in the Way Users View Video. Don’t Fall Behind.

Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned […]

facebook relevance score
Business Tips, Interact Marketing Blog, Social Media Marketing

What to Expect When Facebook Sunsets Relevance Score

Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance […]

facebook app on an iphone
Business Tips, Interact Marketing Blog, Social Media Marketing

Facebook Announces Platform Redesign & Privacy Push

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused […]

screenshot of SSL certificate on a website
Business Tips, Interact Marketing Blog, Search Engine Optimization

Everything You Need to Know About an SSL Certificate

Launching your website is a huge step for business owners. You agonize over the site’s copy, the feeling conveyed by the images on your homepage, and overall user experience. You take the recommended security precautions by ensuring your login page isn’t publicly accessible and that you’ve chosen a better username than “admin”. Still, there is […]

Joe Beccalori and Anthony Church shooting web series "Interact With Us"
Business Tips, Industry Topics, Interact Marketing Blog, Interact With Us, Search Engine Optimization

Interact With Us Episode 2: Foundational SEO – Website Uptime & Speed

A solid foundation is absolutely necessary when it comes to running a successful business. The same is true for SEO. In Episode Two of our live series “Interact With Us”, Interact Marketing CEO Joe Beccalori discussed two foundational elements of technical SEO: website uptime and speed. Below is a summary of what you may have […]

Woman hands using mobile smartphone in the street with icon social media and social network.
Business Tips, Interact Marketing Blog, Social Media Marketing

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

Lawyer working in the office online
Business Tips, Content Marketing, Interact Marketing Blog, Online Reputation Management

Law Firms Can’t Compete Without These 3 Marketing Strategies Online

Lawyers have to compete to get into law school, while they’re in law school, and of course to land that first job after graduation. Once they get to the stage in their career where they make partner or can establish their own law practice, a new stage of competition begins: Competing online to find new […]