Author Archives: Joe Beccalori

Understanding the 2024 Google API Leak and Its Impact on Your Business

Google API Leak Impact

The 2024 Google API leak has revealed some behind-the-scenes details about how Google decides which websites appear at the top of search results. For small business owners, this information can help improve online visibility and attract more customers. Here’s a simplified look at what the leak means and how it could affect your business’s search […]

Amazon Alexa Updates: Third-Party Apps are Added to Alexa Routines

a black Amazon Alexa on a wood table

Remember the days when we had to walk outside to know what the weather was like, walk into a restaurant to order coffee, and turn on the radio to hear some music? Well, most of these things can now be done by touching a few buttons on your smartphone or by speaking to your voice […]

SEMrush Study Delivers SEO Community Valuable Insights on Voice Search

google home on shelf

Voice search continues to rise and is something that cannot be overlooked. According to Search Engine Land, 50 percent of all searches will be voice searches by 2020. With half of searches accounted for being voice, it is important for businesses to begin optimizing their websites for voice search, or else they will be left […]

How to Leverage Content Marketing When You Don’t Know What to Say

graphic relaying elements of content marketing such as video, writing and design

Just when you think you’ve said all you can say in your blog, think again. Content marketing is a never-ending road of creative work that you should be leveraging consistently. Images, videos, podcasts, and interactive content all contribute to a content strategy to out-do the competition. Remember, content is king – good content that is. […]

4 Most Creative Digital Marketing Stunts of 2019 (So Far)

light bulb above creative team brainstorming

Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of […]

New Data Show Big Changes in the Way Users View Video. Don’t Fall Behind.

Group of young friends watching smart mobile phones

Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned […]

What to Expect When Facebook Sunsets Relevance Score

facebook relevance score

Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance […]

Everything You Need to Know About an SSL Certificate

screenshot of SSL certificate on a website

Launching your website is a huge step for business owners. You agonize over the site’s copy, the feeling conveyed by the images on your homepage, and overall user experience. You take the recommended security precautions by ensuring your login page isn’t publicly accessible and that you’ve chosen a better username than “admin”. Still, there is […]

Interact Marketing Announces Spin-Off of SlingshotSEO Division

Slingshot SEO logo

After purchasing and relaunching the highly successful SlingshotSEO brand name, Interact parent Ecommerge, Inc. has announced that it will strategically spin off the division later this year. Following the acquisition of SlingshotSEO in 2017, Interact Marketing parent company Ecommerge, Inc. has announced they will spin off the brand as a separate company later in 2019. […]

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