The recent update to Google’s algorithm to improve ranking quality has affected an estimated 11.8% of site rankings. While the long-term impact remains to be seen, so far observers say the Panda update appears to be working as intended. Low grade material supplied by “content farms” strictly for SEO purposes has been devalued while high […]
Author Archives: Joe Beccalori
Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking […]
Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was […]
While the mobile video audience is still small, advertising in the emerging category is growing. According to Rhythm NewMedia, more than 200 FORTUNE 500 brands ran mobile video campaigns last year, up from just 25 a year earlier. Dell, Toyota, Kraft were among the corporate heavyweights that threw their muscle behind mobile ads. In the […]
After its $6 billion overture was rebuffed by Groupon, Google is preparing to launch its own group buying service. Google Offers operates much like Groupon or LivingSocial, according to Mashable, which obtained a fact sheet from the search giant that said the new service will “help potential customers and clientele find great deals in their […]
Heavy snows throughout the country that halted foot traffic to brick and mortar retailers this winter encouraged online merchants to launch a storm of promotions to attract housebound customers. Clothing retailer Lands’ End was among the companies that initiated campaigns involving giveaways and contests using Facebook and Twitter to keep people from succumbing to cabin […]
While some marketers worry about losing control over their messages once they go online, others are embracing all the opportunities the Internet has enabled. Luxury car maker Infiniti has become the first automotive company to provide consumer-generated reviews and ratings for its products on the brand’s website. The company said the move recognizes both the […]
In the evolving world of news delivery and consumption, media mogul Rupert Murdoch and his News Corp. unveiled the latest attempt to attract the next generation of readers. A publication built for the iPad will feature HD-quality video and 360-degree photos that allow users to interact to capitalize on the popularity of social media. The […]
Trend watchers have noted a decline in email usage reflecting in part growth in the popularity of social networking sites such as Facebook. Citing research reported by ClickZ.asia and others, the digital measurement firm comScore.com said total minutes spend on web-based email, not including PC web applications such as Outlook, was down two percent in […]
As even the most football adverse viewers know, the Super Bowl appeals to the masses because it’s more than just the annual telecast of a major sports competition. It’s a marketing bonanza and online businesses have reaped big benefits by pitching during the big game. Viewers who enjoy the commercials can watch uncut versions on […]