Category Archives: Interact Marketing Blog

social and search advertising - Business team hands at work with financial reports and a laptop
08 Jul
Business Tips, Interact Marketing Blog, Search Engine Marketing, Social Media Marketing

Should You Invest Ad Spend on Social, Search or Both?

Kristen Semple

Kristen Semple

Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

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Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is […]

Posted on by Kristen Semple
graphic relaying elements of content marketing such as video, writing and design
28 Jun
Business Tips, Content Marketing, Interact Marketing Blog

How to Leverage Content Marketing When You Don’t Know What to Say

Interact Marketing

Interact Marketing

Interact Marketing

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Just when you think you’ve said all you can say in your blog, think again. Content marketing is a never-ending road of creative work that you should be leveraging consistently. Images, videos, podcasts, and interactive content all contribute to a content strategy to out-do the competition. Remember, content is king – good content that is. […]

Posted on by Interact Marketing
person holding mobile phone on instagram with laptop in the background
17 Jun
Interact Marketing Blog, Social Media Marketing

Take Your Instagram Account to the Next Level

Jess Skudder

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

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Everyone uses Instagram and claims that they know how to use it, and while it does seem easy, developing a killer Instagram strategy takes a lot of work and experience. From the photo to the caption, and other essentials like stories and hashtags, here’s what you should be doing to take your Instagram account to […]

Posted on by Jess Skudder
light bulb above creative team brainstorming
11 Jun
Business Tips, Content Marketing, Interact Marketing Blog, Interactive Marketing, News, Social Media Marketing

4 Most Creative Digital Marketing Stunts of 2019 (So Far)

Interact Marketing

Interact Marketing

Interact Marketing

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Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of […]

Posted on by Interact Marketing
Group of young friends watching smart mobile phones
07 Jun
Business Tips, Industry Topics, Interact Marketing Blog, Interactive Marketing, Social Media Marketing

New Data Show Big Changes in the Way Users View Video. Don’t Fall Behind.

Interact Marketing

Interact Marketing

Interact Marketing

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Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned […]

Posted on by Interact Marketing
facebook relevance score
23 May
Business Tips, Interact Marketing Blog, Social Media Marketing

What to Expect When Facebook Sunsets Relevance Score

Interact Marketing

Interact Marketing

Interact Marketing

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Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance […]

Posted on by Interact Marketing
facebook app on an iphone
13 May
Business Tips, Interact Marketing Blog, Social Media Marketing

Facebook Announces Platform Redesign & Privacy Push

Jess Skudder

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Latest posts by Jess Skudder (see all)

On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused […]

Posted on by Jess Skudder
screenshot of SSL certificate on a website
02 May
Business Tips, Interact Marketing Blog, Search Engine Optimization

Everything You Need to Know About an SSL Certificate

Interact Marketing

Interact Marketing

Interact Marketing

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Launching your website is a huge step for business owners. You agonize over the site’s copy, the feeling conveyed by the images on your homepage, and overall user experience. You take the recommended security precautions by ensuring your login page isn’t publicly accessible and that you’ve chosen a better username than “admin”. Still, there is […]

Posted on by Interact Marketing
Joe Beccalori and Anthony Church shooting web series "Interact With Us"
15 Apr
Business Tips, Industry Topics, Interact Marketing Blog, Interact With Us, Search Engine Optimization

Interact With Us Episode 2: Foundational SEO – Website Uptime & Speed

Interact Marketing

Interact Marketing

Interact Marketing

Latest posts by Interact Marketing (see all)

A solid foundation is absolutely necessary when it comes to running a successful business. The same is true for SEO. In Episode Two of our live series “Interact With Us”, Interact Marketing CEO Joe Beccalori discussed two foundational elements of technical SEO: website uptime and speed. Below is a summary of what you may have […]

Posted on by Interact Marketing
Woman hands using mobile smartphone in the street with icon social media and social network.
10 Apr
Business Tips, Interact Marketing Blog, Social Media Marketing

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Jess Skudder

Jess Skudder

Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Latest posts by Jess Skudder (see all)

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

Posted on by Jess Skudder