How to Leverage Content Marketing When You Don’t Know What to Say

graphic relaying elements of content marketing such as video, writing and design

Just when you think you’ve said all you can say in your blog, think again. Content marketing is a never-ending road of creative work that you should be leveraging consistently. Images, videos, podcasts, and interactive content all contribute to a content strategy to out-do the competition. Remember, content is king – good content that is. Below are a few tips to help keep the content flowing from your fingertips!

Check Out What’s Trending

Sometimes, you hit a wall. If this happens, turn to the Internet to brainstorm. Try to answer the questions being asked in Facebook groups within your target market, leverage sites like answerthepublic.com and set up alerts so you know about breaking news in your industry. Do you use Quora.com when you have a burning question? Check to see what questions people are asking there as well. Also, check out what other companies in the same industry are talking about and sharing on their blog and social media accounts. This can easily turn your light bulb back on and you’ll be on your way.

Answer the Right Questions

Your content should answer the right questions at the right time. When creating content, put yourself in your target audiences’ shoes and think about what insights they could glean from your content. Make them feel like a VIP just for clicking on your article with the valuable insights you provide. A good content marketer will be able to create content that speaks to the visitor at any stage in the buyer’s journey.

Various Formats

If your content marketing strategy only consists of writing blogs, it’s time to step up your game. Yes, blogging is an effective way to increase traffic to your site and can even generate leads, but you should be taking advantage of all the most popular types of content formats and experiment to determine what works best for your audience. For example, take the time to create high quality videos. After all, they are proven to be highly effective. Videos increase the amount of time people spend engaging with your brand, generate more traffic, increase engagement, brand awareness, and conversions. Maybe try out a podcast or make some stellar infographics. They go a long way too!

Go Create!

For many companies, taking the time to plan and create content is not a priority, but it should be. Even carving out 1-2 hours once a week can go a long way. So, what are you waiting for? Go create!

Still stuck? Let our digital marketing agency create a content strategy for you!

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