Category Archives: Social Media Marketing

Social Media Marketing

Social Marketing: No Longer ‘Separate, Disconnected, Cute and Experimental’

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Buddy Media now has a very special buddy: Salesforce, which has signed an agreement to purchase the social marketing agency for $689 million (up to $745 million, according to the SEC filing.) It’s the largest deal ever done by Salesforce.com and the largest acquisition of a New York City tech company in the last five years. […]

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Social Media Marketing

GE’s Beth Comstock: Social Media Redefines the Focus Group

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Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment.   GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of […]

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Social Media Marketing

Small business marketing in the social media sphere

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Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports.  Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger […]

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Social Media Marketing

Better social media marketing tied to growing customer satisfaction in …

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Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]

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Social Media Marketing

Targeting ‘power users’ critical for social media marketing with Facebook

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The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share […]

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Social Media Marketing

Opinion: What can go wrong in social media?

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There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they […]

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Social Media Marketing

Choose the Right Social Platform For Your Business

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With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you […]

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