Category Archives: Social Media Marketing

Social Media Marketing

Harness Social Media & Stop Losing Customers with Social Login

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There’s only one thing more disheartening to an online retailer than knowing that a lot of customers are going to abandon their shopping carts before completing a purchase. And that’s the discovery that a whopping three out of four of them will actually turn around and leave the website rather than endure the hassle of […]

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Social Media Marketing

Social Media Books: Smart Business, Social Business

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“Smart Business, Social Business” is your first published book. After working in social media for so long, what inspired you to finally take the leap? Well I saw that there was a sort of a disconnect in the market. There are already a ton of books on social media marketing today which cover just that […]

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Social Media Marketing

Social Media Marketing Trends, Highlights of 2011, According to Mashable

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Social media marketing strategies are now a must for a business of any size. Whether it be a slave to posting Facebook updates or tweeting 140 characters consistently throughout the day, a business needs to be, pretty much in a customer’s face and build a reliable brand that people can trust. Each company has different […]

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Social Media Marketing

Radian6: It’s All About Listening to the Customer

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Radian6 Social Marketing Cloud has been released — it’s the first Radian6 product to come to market after the company’s acquisition by Salesforce.com (NYSE: CRM) earlier this year. It is also the first product in which Salesforce.com’s functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even […]

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Social Media Marketing

Report: Facebook boosts social media marketing referrals and conversions

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AllFacebook.com recently highlighted an interview with social media marketing expert Trevor Legwinski saying that the platform has helped countless organizations improve referrals and boost web leads. According to Legwinski, companies with effective campaigns gain access not only to fans, but also to valuable friends of fans who will see any of their connections’ brand-related activities […]

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Social Media Marketing

Top 6 Social Media Marketing Trends of 2011

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Every so often you experience a year in which everything in the marketing world changes because of rapid innovation in digital and in social media. This wasn’t one of those years. Instead, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms. This was not a year like 2006, […]

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Social Media Marketing

Twitter creates Brand Pages for marketers

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Like Google and Facebook before it, social media service Twitter is looking to bolster ties with advertisers with dedicated brand pages, which were set to be unveiled Thursday. The new brand pages are part of a more comprehensive redesign. Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ […]

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Social Media Marketing

Canadian Regulator Issues New Social-Media Guidelines For Advisers

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–IIROC stresses need to pre-approve so-called static contents –IIROC says real-time discussions should be supervised –IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements TORONTO (Dow Jones)–The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time […]

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Social Media Marketing

comScore and Buddy Media Partner on Social Marketing Optimization

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A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits’ respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and […]

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Social Media Marketing

Communications Guru Jason Falls Urges Teachers to Embrace Social Media in the …

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BASKING RIDGE, N.J., Dec. 8, 2011 — BASKING RIDGE, N.J., Dec. 8, 2011 /PRNewswire/ — Jason Falls, a leading educator, public speaker and thinker in the world of digital marketing and social media, is calling on teachers to embrace social media in the classroom and harness the power of that technology to expand learning opportunities that […]

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