Category Archives: Social Media Marketing

Social Media Marketing

Twitter bolsters social marketing with branded pages, new buttons

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Microblogging website Twitter announced on Thursday that it will roll out brand pages to help businesses using social media marketing convey their company’s message better on the platform. Like Facebook and Google+, Twitter brand pages will offer a feel slightly different from the traditional. Companies using Twitter for social media marketing will be able to […]

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Social Media Marketing

The Best Small Business Takeaways

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Joe Beccalori
Joe Beccalori
Joe Beccalori
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  Small Business Trends   31 Experts Share Advice for Buying Web-Based Software 3 Steps to Mastering Good Blogger Outreach The Best Small Business Takeaways Black Friday, Small Business Saturday and Cyber Monday Kick Off a Big Shopping Weekend An Easy Way to Give More to Charity The best small business takeways and more are […]

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Social Media Marketing

LCCC professor introduces social media marketing strategies to students

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Joe Beccalori
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Students at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester. LCCC Assistant Professor Michael Zellers developed the curriculum for the class, “Social media is changing the way the world does business and the way that businesses reach their customers,” said Zellers. “It’s also changing […]

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Social Media Marketing

Social Media in Sports and Entertainment: Three Mega Trends in 2012

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Joe Beccalori
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The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point — hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe — with no slowdown in sight. This is the creation of the largest marketplace ever, in our entire […]

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Social Media Marketing

Is Social Media Marketing Right for Small Business?

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Joe Beccalori
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The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family […]

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Social Media Marketing

Local Social Ads to Hit $2.3 Billion in 2015

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Joe Beccalori
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Currently, small businesses and national corporations alike are challenged by advertising at the local level – as evidenced by a recent study from the Chief Marketing Officer Council. But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the […]

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Social Media Marketing

How to Market to Baby Boomers Online

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Joe Beccalori
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The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our bonus one-of-a-kind cookbook. If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs […]

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Social Media Marketing

Resources From Marketwire and Sysomos Help Businesses Build Successful Social …

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TORONTO, Nov 17, 2011 (MARKETWIRE via COMTEX) — In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an […]

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Social Media Marketing

Badgeville One of Five Enterprise Tech Marketing Platforms Highlighted in New …

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MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) — In an independent report of top enterprise B2B marketing technologies entitled “Market Overview: 2011 Social Media Platforms For B2B Tech Marketing,” Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation. Badgeville, a provider of behavior lifecycle management […]

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Social Media Marketing

Social Media Management Software Provider Awareness, Inc. Expands Client Base …

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BURLINGTON, MA, Nov 17, 2011 (MARKETWIRE via COMTEX) — Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries. New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like […]

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