Canadian Regulator Issues New Social-Media Guidelines For Advisers

–IIROC stresses need to pre-approve so-called static contents

–IIROC says real-time discussions should be supervised

–IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements

TORONTO (Dow Jones)–The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time discussions posted by the advisers on blogs and social-media platforms including LinkedIn, Twitter, Facebook and YouTube.

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