Category Archives: Social Media Marketing

Social Media Marketing

Ortsbo Globalizes Mobile Social Media With the Introduction of New Product …

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LOS ANGELES, Nov. 17, 2011 — LOS ANGELES, Nov. 17, 2011 /PRNewswire/ — Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m. […]

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Social Media Marketing

B2B social media use growing – or is it?

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Subscribe For Updates Home Industry News B2B Marketing News2011-11-17   Tweet According to a recent study from strategic consulting company White Horse, B2B marketers are using social media more prevalently compared to B2C companies, contrary to popular belief, BtoB Online reports. Specifically, it was revealed that 86 percent of B2B companies participate in some form […]

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Social Media Marketing

Social Media Marketing & Research Reports for SMBs – ECommerce

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Social commerce (or social shopping) refers to the growing number of today’s consumers who use social networking services and sites to share their latest purchases, deals, product reviews, want lists, and other shopping finds.  Keeping track of social media trends, research and statistics gives small business ecommerce site owners a solid foundation to plan and […]

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Social Media Marketing

Drug Companies Wait for FDA Guidelines on Social Media Marketing

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–Guest post by American University graduate student Natalie Shuster. Since 2009, the Food and Drug Administration (FDA) has engaged in active conversation with national pharmaceutical and biotechnology companies regarding the need to utilize rapidly expanding online social media and digital media platforms. With the FDA’s 2010 “Public Hearing on Promotion of FDA-Regulated Medical Products Using […]

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Social Media Marketing

Save on marketing with social media, emails

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Dear Professor Bruce: I have a small business and am on a tight budget. I realize that I have to spend on promotion. What are some less-expensive marketing tools that will help me stand out from the competition? Answer: There are a variety of options for marketing your business, even on a small budget. The […]

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Social Media Marketing

Social Media Solutions for the Health Care Industry

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How to Stay Compliant in Today’s Regulatory Environment While other industries enthusiastically stirred social media into the marketing mix, pharmaceutical companies at first refrained.  For one thing, worries about losing control over brand messaging—a concern of all online marketers—made drug firms reluctant to wholeheartedly embrace social media at first.  Social media also intimidated pharma for […]

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Social Media Marketing

Social Media Marketing

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Contemporary communications demands modern tools and distribution channels. With Google and the other search engines ranking social media sites at the top of the Internet’s food chain, it is clear that social media can elevate a company or brand’s profile to protect or promote their business. We search engine optimize the content we create and […]

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