Social Media Management Software Provider Awareness, Inc. Expands Client Base …

Awareness, Inc., provider of on-demand social marketing management
software (SMMS), announces a significant expansion of its client base
across a diverse range of industries.

New Awareness, Inc. clients range from well-known brands such as Otis
Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like
Nuance and Trend Micro, to marketing firms such as Raidious, Hult
Marketing, OmniStudio and Wanna Bee Social to manufacturing companies
like Stafford Textiles and local governments such as Davis County
Government. As the importance of branding, marketing and interacting
online and in social networks increases dramatically, organizations
of all sizes and industry focus are turning to Awareness’ flagship
product, The Social Marketing Hub, to ensure the effective
implementation, measurement, and analysis of their social marketing
and engagement strategy.

Awareness, Inc. offers clients a unique blend of measurement,
analysis and implementation technology that provides insight into
consumer interaction and behavior online and streamlines content
creation, dissemination and measurement across social media channels.
Awareness, Inc. customers have not only the measurement tools to
understand how their communications plan is performing, they also
have the implementation tools to quickly and effectively communicate
with constituents on any platform. The success clients experience
through the use of the Awareness Social Marketing Hub will continue
to make the company the go-to solution for any organization looking
to implement an effective online communications program.

“After experimenting with several social media solutions, we found
the Awareness Social Marketing Hub to be the best fit for the social
media strategies of our continually expanding client base, so we
turned to Awareness,” said Taulbee Jackson, President and CEO of
social media agency Raidious. “As the social media landscape becomes
more complex, we needed a tool that would help centralize activities
and provide reporting on how we are performing against objectives. We
used other solutions and migrated to Awareness because of their ease
of use, deep functionality and reporting capabilities across multiple

“The Awareness social media management console will be a key
component in our community development and social content management
strategy,” said Liz Greene, Digital Marketing Manager for Otis
Spunkmeyer Fundraising. “We are already seeing the results with
increased traffic to our cookie-dough fundraising website.”

“With new forms of communication come challenges, especially as
consumers turn to real-time online and social media channels to help
them make buying decisions, find local services, research products
and interact with brands,” explains Mike Lewis, vice president of
marketing and sales at Awareness, Inc. “The rapid expansion of our
client base speaks to the trend that companies and organizations are
grappling with how best to interact in these new communication
channels. Many have chosen Awareness, Inc. to help them make informed
and strategic decisions about their online communications plans.”

About Awareness, Inc. ( )
Inc. is the leading provider of enterprise-class, on-demand social
marketing management software (SMMS) for marketers to publish and
manage social content, engage with their audience and measure the
effectiveness their social media activities across multiple social
media channels. The Awareness Social Marketing Hub is built upon
Awareness’ expertise with some of the world’s leading brands and
marketing agencies including MLB, Sony Pictures, Comcast, Likeable
Media, Associated Press, Cox Communications, Mindjumpers and American
Cancer Society. Backed by NorthBridge Venture Partners, Awareness,
Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub
The Awareness Social
Marketing Hub is built to address the challenges marketers face
managing multiple social channels. The Social Marketing Hub is the
first enterprise-class application for serious marketers who want to
plan, implement and measure meaningful social media strategies across
the organization.

        Media Contact
        Alex McHale
        Phone: 978-500-6809

SOURCE: Awareness, Inc.

Copyright 2011 Marketwire, Inc., All rights reserved.

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