Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports.
Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger counterparts, they don’t have the funding and infrastructure to hire dedicated social marketing managers.
Dianna Huff, president of New Hampshire-based digital marketing consultancy DH Communications, advises small enterprise owners to pick one website and focus the majority of their business promotion resources on that.
Meanwhile, Kathleen Peters of Florida-based internet marketing company KMP Marketing underscored the importance of measuring social media advertising efforts beyond the obvious sales metric.
“You should also be tracking things like, ‘Are more people aware of my business?’ or ‘Are more people going to my website?’ and ‘Is my credibility enhanced?'” she said, as quoted by the news source.
Some business owners are even eschewing standalone company websites in favor of Facebook, according to CIO magazine. However, Facebook has limitations that make it unadvisable to use as a business’ sole online presence.