Social Media Marketing

Social Signals are Taking Over Backlinking in SEO, Daniel Tan Speculated

Google’s Penguin update lately has sent many sites exploiting backlinks under the sea, undiscoverable. The question is, has Social Signal replaced backlink as the new “vote”? (PRWEB) June 02, 2012 Savvy web marketers are turning to social media marketing to boost their social signals and spending less time on backlinking efforts due to the new […]

Social Media Marketing

Social Media Marketing – The Marketing Strategy Of Today

Every business needs to have a plan or strategy that will guide its efforts. You can do this by learning the best methods of using social media marketing. If you do not provide interesting content and an appealing profile, it will be difficult to maintain an effective online presence. Take time to write and proofread […]

Social Media Marketing

Social Marketing: No Longer ‘Separate, Disconnected, Cute and Experimental’

Buddy Media now has a very special buddy: Salesforce, which has signed an agreement to purchase the social marketing agency for $689 million (up to $745 million, according to the SEC filing.) It’s the largest deal ever done by Salesforce.com and the largest acquisition of a New York City tech company in the last five years. […]

Social Media Marketing

Consumers want ‘free stuff’ from social, marketers think they ‘want to be heard’

According to the 1,300-plus consumers surveyed online globally, there was found to be an expectation that a brand follow, like, post or preference in a social media environment would enable a person to; be eligible for exclusive offers (67%), have the opportunity to interact with other customers who share the same experiences (60%) and gain […]

Social Media Marketing

Social Media Marketing Trends, Highlights of 2011, According to Mashable

Social media marketing strategies are now a must for a business of any size. Whether it be a slave to posting Facebook updates or tweeting 140 characters consistently throughout the day, a business needs to be, pretty much in a customer’s face and build a reliable brand that people can trust. Each company has different […]

Social Media Marketing

Radian6: It’s All About Listening to the Customer

Radian6 Social Marketing Cloud has been released — it’s the first Radian6 product to come to market after the company’s acquisition by Salesforce.com (NYSE: CRM) earlier this year. It is also the first product in which Salesforce.com’s functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even […]

Social Media Marketing

Report: Facebook boosts social media marketing referrals and conversions

AllFacebook.com recently highlighted an interview with social media marketing expert Trevor Legwinski saying that the platform has helped countless organizations improve referrals and boost web leads. According to Legwinski, companies with effective campaigns gain access not only to fans, but also to valuable friends of fans who will see any of their connections’ brand-related activities […]

Social Media Marketing

Top 6 Social Media Marketing Trends of 2011

Every so often you experience a year in which everything in the marketing world changes because of rapid innovation in digital and in social media. This wasn’t one of those years. Instead, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms. This was not a year like 2006, […]

Social Media Marketing

Canadian Regulator Issues New Social-Media Guidelines For Advisers

–IIROC stresses need to pre-approve so-called static contents –IIROC says real-time discussions should be supervised –IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements TORONTO (Dow Jones)–The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time […]

Social Media Marketing

comScore and Buddy Media Partner on Social Marketing Optimization

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits’ respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and […]