Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]
Author Archives: Joe Beccalori
With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you […]
Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence. If the past year has taught us anything about reputation management […]
Bigger corporations can get a head in the market for many reasons, but one of the main advantages these companies have over small businesses is money. Larger companies can afford sales training, support staff and customer service software make it difficult for smaller companies to compete. For those who are trying to compete in a […]
With social media playing an increasingly important role in marketing, it is important to know how to increase your audience among social media and effectively market your brand. Creating additional tabs on your Facebook profile can help increase your audience. Before creating a new tab, keep the following in mind. 1. Know your audience. Before […]
Marketing graduates offer latest insights and skills to industry veterans, SEO.com President Ash Buckles says Salt Lake City, UT (PRWEB) December 15, 2011 The views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff […]
On Friday, December 2nd, the United States Justice Department gave Google the go ahead to execute their $400 million dollar acquisition of AdMeld, a major display advertising company. The Justice department did not require any conditions regarding the acquisition be made due to the fact that there are enough competitors of AdMeld that offer similar […]
If you haven’t noticed already, YouTube has undergone a makeover! The once cluttered home page is now neatly organized and looks pretty good too. Google has discussed changing the format of YouTube for quite some time now and you can definitely notice the fruits of their labor. When you first go onto the site, you […]
According to the 1,300-plus consumers surveyed online globally, there was found to be an expectation that a brand follow, like, post or preference in a social media environment would enable a person to; be eligible for exclusive offers (67%), have the opportunity to interact with other customers who share the same experiences (60%) and gain […]
YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they’ve just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. The New YouTube Video […]