–IIROC stresses need to pre-approve so-called static contents –IIROC says real-time discussions should be supervised –IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements TORONTO (Dow Jones)–The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time […]
Author Archives: Joe Beccalori
BASKING RIDGE, N.J., Dec. 8, 2011 — BASKING RIDGE, N.J., Dec. 8, 2011 /PRNewswire/ — Jason Falls, a leading educator, public speaker and thinker in the world of digital marketing and social media, is calling on teachers to embrace social media in the classroom and harness the power of that technology to expand learning opportunities that […]
A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits’ respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and […]
Microblogging website Twitter announced on Thursday that it will roll out brand pages to help businesses using social media marketing convey their company’s message better on the platform. Like Facebook and Google+, Twitter brand pages will offer a feel slightly different from the traditional. Companies using Twitter for social media marketing will be able to […]
SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into […]
Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the years, quality optimizers have become more prone to avoid technical tricks […]
INDIANAPOLIS, IN, Dec 08, 2011 (MARKETWIRE via COMTEX) — Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a strategic SEO […]
Facebook has been featuring advertisements on their website for quite some times now. Since the beginning, they have been encouraging advertisers everywhere to buy advertising space and make the advertisement look like a status update or an activity that most Facebook users already do. They have also claimed that by executing this promotional strategy advertisers […]
Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a company wide social media policy will […]
Google has recently changed its algorithm which means that SEO as we know it has also been changed. Some of the tweaks that they made don’t impact the world of SEO too badly, but other tweaks have us all thinking a little differently. One example of an influential tweak on the SEO world is the […]