Social media marketing strategies are now a must for a business of any size. Whether it be a slave to posting Facebook updates or tweeting 140 characters consistently throughout the day, a business needs to be, pretty much in a customer’s face and build a reliable brand that people can trust. Each company has different […]
Author Archives: Joe Beccalori
On Thursday, December 8th, Google released the newest addition to their social network Google+. Schemer is an activities recommendation engine with invite only beta aimed to challenge Facebook’s event application. Schemer allows circles within your Google+ network to divulge information about what activities you are doing at the moment such as taking a walk, or […]
Radian6 Social Marketing Cloud has been released — it’s the first Radian6 product to come to market after the company’s acquisition by Salesforce.com (NYSE: CRM) earlier this year. It is also the first product in which Salesforce.com’s functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even […]
AllFacebook.com recently highlighted an interview with social media marketing expert Trevor Legwinski saying that the platform has helped countless organizations improve referrals and boost web leads. According to Legwinski, companies with effective campaigns gain access not only to fans, but also to valuable friends of fans who will see any of their connections’ brand-related activities […]
Every so often you experience a year in which everything in the marketing world changes because of rapid innovation in digital and in social media. This wasn’t one of those years. Instead, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms. This was not a year like 2006, […]
Welcome to the world wide wild west of brand management. Between Facebook, Twitter, Google+, foursquare, YouTube, and your company’s website – and I’m just getting started – clients and customers have dozens and sometimes hundreds of ways to find out information about you and tell you (and the rest of the world) what they think. […]
Like Google and Facebook before it, social media service Twitter is looking to bolster ties with advertisers with dedicated brand pages, which were set to be unveiled Thursday. The new brand pages are part of a more comprehensive redesign. Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ […]
Creating a high quality backlink report in seconds is possible! (PRWEB) December 08, 2011 Only a few days after the launch of the latest version of the Link Research Tool suite, CEMPER.com provides their users with an additional feature, the Quick Backlinks Tool aka QBL. This new tool is designed as ideal replacement of the […]
December 08, 2011 — INDIANAPOLIS, IN — (Marketwire) — 12/08/11 — Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a […]
A lot will change when it comes to the future of online reputation, but one thing looks to remain static: transparency will always be important so users know on what grounds their reputations are being established. Interestingly, that goes for both service providers and their users. On the provider side, Yahoo’s Luke Beatty, it’s VP […]