Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a company wide social media policy will […]
Author Archives: Joe Beccalori
Google has recently changed its algorithm which means that SEO as we know it has also been changed. Some of the tweaks that they made don’t impact the world of SEO too badly, but other tweaks have us all thinking a little differently. One example of an influential tweak on the SEO world is the […]
With the new Google algorithm giving everyone a minor case of ajada, one has to keep in mind that change is a good thing! One specific tweak that helps boost social media’s appeal to SEO associates is the freshness tweak. This tweak promotes the most recent content published on a website, blog or social media […]
share Comment I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both of which set an all time high, along […]
Those in the business of building an online presence for their clients via press releases will rejoice in January as PRUnderground adds even more tools and functions to it’s social media press release distribution site; a site which already boasts results on Google within five minutes. New York, NY (PRUnderground) November 29th, 2011 PRUnderground plans […]
share Comment It wasn’t very long ago that Google moved to a new design for their “Google navigation bar” that sits across the top of the browser, creating a simple but bold black bar with simple links to other Google services. Today Google announced the next evolution of that Google bar, which begins rolling out […]
Small Business Trends 31 Experts Share Advice for Buying Web-Based Software 3 Steps to Mastering Good Blogger Outreach The Best Small Business Takeaways Black Friday, Small Business Saturday and Cyber Monday Kick Off a Big Shopping Weekend An Easy Way to Give More to Charity The best small business takeways and more are […]
Students at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester. LCCC Assistant Professor Michael Zellers developed the curriculum for the class, “Social media is changing the way the world does business and the way that businesses reach their customers,” said Zellers. “It’s also changing […]
The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point — hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe — with no slowdown in sight. This is the creation of the largest marketplace ever, in our entire […]
The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family […]