Buddy Media now has a very special buddy: Salesforce, which has signed an agreement to purchase the social marketing agency for $689 million (up to $745 million, according to the SEC filing.) It’s the largest deal ever done by Salesforce.com and the largest acquisition of a New York City tech company in the last five years. […]
Author Archives: Joe Beccalori
Google reported that 50 changes were made to search during the month of March. Of those 50 changes, many are important and signal that we should be watching closely for small algorithm changes that could lead to bigger, more widespread effects. These recent changes seem to revolve around several themes: freshness and relevance, local and […]
Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of […]
Some folks like an early peek at their Christmas presents, but it does take some of the luster off Christmas morning. And what’s the fun of wondering which sponsors will roll out the most entertaining commercials when you’ve already seen all of them? There will be plenty of kill-joys at parties who will spoil the […]
Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach. They’re also changing how the world’s biggest broadcast media companies do business. Mashable recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how […]
Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports. Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger […]
Now, I know what you’re thinking: “Steve just wrote this post so he could watch old Super Bowl commercials.” And you’re not wrong 😉 I’ll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few […]
In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to Tweet about their favorite commercials as well. Having spent record-breaking sums to secure the most valuable television slots in advertising, global […]
There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they […]
The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share […]