Students at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester. LCCC Assistant Professor Michael Zellers developed the curriculum for the class, “Social media is changing the way the world does business and the way that businesses reach their customers,” said Zellers. “It’s also changing […]
Author Archives: Joe Beccalori
The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point — hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe — with no slowdown in sight. This is the creation of the largest marketplace ever, in our entire […]
The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family […]
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference point of view, but rarely for search engine optimization. By its nature, […]
Establishing your online presence and getting yourself on top of your competitors need lots of hard work. The process is long, complicated and requires too many hours. There are many tasks you need to do to achieve your desired results. Manually, it could take you a full month, usually longer. The process could be boring, […]
In the ancient times, there was always a town crier consigned by the chieftain to deliver his message to their whole town. His only job was to scour every crevice, cranny, and area of his town, shouting, so that everyone would know the tribe leader’s news. He was called the umalohokan, or literally, a shouting […]
Optimizing images for search engines is as important as optimizing the content. This is because people search for information using Google images, Bing images etc. Image optimization is a little different from content optimization. Here are some of the things a person can do to get more organic traffic. 1. Use a relevant and eye-catching […]
One of the cheapest, and even sometimes easiest ways to get traffic to a website is to super-charge it in such a way that it is search engine gold. This means taking the right steps and laying down a good foundation so that not only does your website get indexed, but also can climb the […]
Currently, small businesses and national corporations alike are challenged by advertising at the local level – as evidenced by a recent study from the Chief Marketing Officer Council. But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the […]
The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our bonus one-of-a-kind cookbook. If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs […]