Social Media Marketing

comScore and Buddy Media Partner on Social Marketing Optimization

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits’ respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and […]

Industry News Blurbs

Facebook Ad’s are More Effective

Facebook has been featuring advertisements on their website for quite some times now. Since the beginning, they have been encouraging advertisers everywhere to buy advertising space and make the advertisement look like a status update or an activity that most Facebook users already do. They have also claimed that by executing this promotional strategy advertisers […]

Social Media Marketing

The Best Small Business Takeaways

  Small Business Trends   31 Experts Share Advice for Buying Web-Based Software 3 Steps to Mastering Good Blogger Outreach The Best Small Business Takeaways Black Friday, Small Business Saturday and Cyber Monday Kick Off a Big Shopping Weekend An Easy Way to Give More to Charity The best small business takeways and more are […]

Social Media Marketing

LCCC professor introduces social media marketing strategies to students

Students at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester. LCCC Assistant Professor Michael Zellers developed the curriculum for the class, “Social media is changing the way the world does business and the way that businesses reach their customers,” said Zellers. “It’s also changing […]

Social Media Marketing

Is Social Media Marketing Right for Small Business?

The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family […]

Social Media Marketing

Local Social Ads to Hit $2.3 Billion in 2015

Currently, small businesses and national corporations alike are challenged by advertising at the local level – as evidenced by a recent study from the Chief Marketing Officer Council. But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the […]

Social Media Marketing

Resources From Marketwire and Sysomos Help Businesses Build Successful Social …

TORONTO, Nov 17, 2011 (MARKETWIRE via COMTEX) — In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an […]

Social Media Marketing

Badgeville One of Five Enterprise Tech Marketing Platforms Highlighted in New …

MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) — In an independent report of top enterprise B2B marketing technologies entitled “Market Overview: 2011 Social Media Platforms For B2B Tech Marketing,” Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation. Badgeville, a provider of behavior lifecycle management […]

Social Media Marketing

Social Media Management Software Provider Awareness, Inc. Expands Client Base …

BURLINGTON, MA, Nov 17, 2011 (MARKETWIRE via COMTEX) — Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries. New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like […]

Social Media Marketing

Ortsbo Globalizes Mobile Social Media With the Introduction of New Product …

LOS ANGELES, Nov. 17, 2011 — LOS ANGELES, Nov. 17, 2011 /PRNewswire/ — Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m. […]