Tag Archives: social marketing

B2B social media use growing – or is it?

Subscribe For Updates Home Industry News B2B Marketing News2011-11-17   Tweet According to a recent study from strategic consulting company White Horse, B2B marketers are using social media more prevalently compared to B2C companies, contrary to popular belief, BtoB Online reports. Specifically, it was revealed that 86 percent of B2B companies participate in some form […]

Drug Companies Wait for FDA Guidelines on Social Media Marketing

–Guest post by American University graduate student Natalie Shuster. Since 2009, the Food and Drug Administration (FDA) has engaged in active conversation with national pharmaceutical and biotechnology companies regarding the need to utilize rapidly expanding online social media and digital media platforms. With the FDA’s 2010 “Public Hearing on Promotion of FDA-Regulated Medical Products Using […]

Save on marketing with social media, emails

Dear Professor Bruce: I have a small business and am on a tight budget. I realize that I have to spend on promotion. What are some less-expensive marketing tools that will help me stand out from the competition? Answer: There are a variety of options for marketing your business, even on a small budget. The […]

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