Google’s Penguin update lately has sent many sites exploiting backlinks under the sea, undiscoverable. The question is, has Social Signal replaced backlink as the new “vote”? (PRWEB) June 02, 2012 Savvy web marketers are turning to social media marketing to boost their social signals and spending less time on backlinking efforts due to the new […]
Yearly Archives: 2012
Social Media Marketing has been one of the most successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing […]
Every business needs to have a plan or strategy that will guide its efforts. You can do this by learning the best methods of using social media marketing. If you do not provide interesting content and an appealing profile, it will be difficult to maintain an effective online presence. Take time to write and proofread […]
Buddy Media now has a very special buddy: Salesforce, which has signed an agreement to purchase the social marketing agency for $689 million (up to $745 million, according to the SEC filing.) It’s the largest deal ever done by Salesforce.com and the largest acquisition of a New York City tech company in the last five years. […]
Google reported that 50 changes were made to search during the month of March. Of those 50 changes, many are important and signal that we should be watching closely for small algorithm changes that could lead to bigger, more widespread effects. These recent changes seem to revolve around several themes: freshness and relevance, local and […]
Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of […]
Some folks like an early peek at their Christmas presents, but it does take some of the luster off Christmas morning. And what’s the fun of wondering which sponsors will roll out the most entertaining commercials when you’ve already seen all of them? There will be plenty of kill-joys at parties who will spoil the […]
Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach. They’re also changing how the world’s biggest broadcast media companies do business. Mashable recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how […]
Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports. Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger […]
Now, I know what you’re thinking: “Steve just wrote this post so he could watch old Super Bowl commercials.” And you’re not wrong 😉 I’ll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few […]