In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to Tweet about their favorite commercials as well. Having spent record-breaking sums to secure the most valuable television slots in advertising, global […]
Yearly Archives: 2012
There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they […]
The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share […]
Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]
With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you […]
Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence. If the past year has taught us anything about reputation management […]