Currently, small businesses and national corporations alike are challenged by advertising at the local level – as evidenced by a recent study from the Chief Marketing Officer Council. But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the […]
Yearly Archives: 2011
The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our bonus one-of-a-kind cookbook. If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs […]
TORONTO, Nov 17, 2011 (MARKETWIRE via COMTEX) — In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an […]
MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) — In an independent report of top enterprise B2B marketing technologies entitled “Market Overview: 2011 Social Media Platforms For B2B Tech Marketing,” Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation. Badgeville, a provider of behavior lifecycle management […]
BURLINGTON, MA, Nov 17, 2011 (MARKETWIRE via COMTEX) — Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries. New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like […]
LOS ANGELES, Nov. 17, 2011 — LOS ANGELES, Nov. 17, 2011 /PRNewswire/ — Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m. […]
Social commerce (or social shopping) refers to the growing number of today’s consumers who use social networking services and sites to share their latest purchases, deals, product reviews, want lists, and other shopping finds. Keeping track of social media trends, research and statistics gives small business ecommerce site owners a solid foundation to plan and […]
Subscribe For Updates Home Industry News B2B Marketing News2011-11-17 Tweet According to a recent study from strategic consulting company White Horse, B2B marketers are using social media more prevalently compared to B2C companies, contrary to popular belief, BtoB Online reports. Specifically, it was revealed that 86 percent of B2B companies participate in some form […]
–Guest post by American University graduate student Natalie Shuster. Since 2009, the Food and Drug Administration (FDA) has engaged in active conversation with national pharmaceutical and biotechnology companies regarding the need to utilize rapidly expanding online social media and digital media platforms. With the FDA’s 2010 “Public Hearing on Promotion of FDA-Regulated Medical Products Using […]
Dear Professor Bruce: I have a small business and am on a tight budget. I realize that I have to spend on promotion. What are some less-expensive marketing tools that will help me stand out from the competition? Answer: There are a variety of options for marketing your business, even on a small budget. The […]