Few people now doubt the colossal importance of Facebook in our world. Established in 2004 Facebook is valued today at over 50 billion dollars and it is home to over 600 million users. It is among the largest intentional communities our world has seen. The Facebook community now surpasses the populations of all but two […]
Yearly Archives: 2011
The 2011 Social Media Marketing Industry Report found 90% of marketers believe social media is important to business. The biggest benefit was brand exposure, which was cited by 88% of the marketers surveyed by Social Media Examiner. Increasing traffic to sites was the second most cited benefit with 72% saying they gained traffic and subscribers due to social media outreach. Improved search rankings were another plus of social media marketing for about two-thirds of the respondents to the survey, which asked more than 3,000 marketers how social media has enhanced their Internet marketing efforts. The survey found more experienced marketers tend to outsource some or all of the social media campaigns
The immense number of people participating in the social media web today has caused many businesses to increase their investment in the growing social media marketing field. Now more than ever small businesses are including social media in their marketing goals. Below are a few of the benefits for small business owners. Increase Online Discussions […]
Retailers eager to roll out social media marketing campaigns will save time and resources by engaging online specialists with proven expertise in reaching customers, according to two leading industry executives with the firm Interact Marketing. This holds especially true for small to mid-sized companies that don’t have enough investment capital on hand to build a […]
By now every Googler has experienced the latest search innovation that instantly displays results with each letter typed. The enhanced technological feature ”Google Instant” produces results faster and is changing the way people conduct internet searches. As search behavior evolves over time, online marketers will need to rethink how they structure pay-per-click advertising campaigns. It’s […]
Whether from fear of the unknown or confusion over what the term implies, many businesses haven’t taken advantage of blogs. That’s a mistake because handled well blogs can provide a powerful marketing tool to reach online audiences and respond to unfolding events. Blogs can bolster website traffic and become an invaluable element of search engine […]
Digital technologies reached a long anticipated milestone as more Americans now get their news from online sources rather than from physical newspapers. The Pew Research Center’s Project for Excellence in Journalism issued a report that found “By several measures, the state of the American news media improved in 2010” but that improvement did not extend […]
The recent update to Google’s algorithm to improve ranking quality has affected an estimated 11.8% of site rankings. While the long-term impact remains to be seen, so far observers say the Panda update appears to be working as intended. Low grade material supplied by “content farms” strictly for SEO purposes has been devalued while high […]
Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking […]
Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was […]