A Cautionary Tale

Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was fired after it was discovered the person posted an obscene tweet on the Chrysler brand’s official account. “I find it ironic that Detroit is known as the # motorcity and yet no one here knows how to (expletive) drive” the offending message said. Local media had a field day with the post, which has since been deleted. http://www.mlive.com/auto/index.ssf/2011/03/chrysler_worker_from_social_me.html

author avatar
Joe Beccalori CEO
Joe Beccalori is a twenty-five-year digital marketing veteran and industry thought leader. After working for fifteen years in enterprise web programming, design, and marketing services he founded Interact Marketing in November 2007 and is currently the company CEO, visionary, and public speaker. He is also a contributing author on Forbes, Huffington Post, and Relevance.com. In December of 2017, Interact's parent company also acquired Slingshot SEO.
Skip to content