A Cautionary Tale

Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was fired after it was discovered the person posted an obscene tweet on the Chrysler brand’s official account. “I find it ironic that Detroit is known as the # motorcity and yet no one here knows how to (expletive) drive” the offending message said. Local media had a field day with the post, which has since been deleted. http://www.mlive.com/auto/index.ssf/2011/03/chrysler_worker_from_social_me.html

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