Industry News Blurbs

Google Continues Their Quest for World Domination

On Friday, December 2nd, the United States Justice Department gave Google the go ahead to execute their $400 million dollar acquisition of AdMeld, a major display advertising company. The Justice department did not require any conditions regarding the acquisition be made due to the fact that there are enough competitors of AdMeld that offer similar […]

Industry News Blurbs

Out With the Old, In With the New…Year.

If you haven’t noticed already, YouTube has undergone a makeover! The once cluttered home page is now neatly organized and looks pretty good too. Google has discussed changing the format of YouTube for quite some time now and you can definitely notice the fruits of their labor. When you first go onto the site, you […]

Industry News Blurbs

Google+ vs. Facebook: The Battle Continues

On Thursday, December 8th, Google released the newest addition to their social network Google+. Schemer is an activities recommendation engine with invite only beta aimed to challenge Facebook’s event application. Schemer allows circles within your Google+ network to divulge information about what activities you are doing at the moment such as taking a walk, or […]

Industry News Blurbs

Facebook Ad’s are More Effective

Facebook has been featuring advertisements on their website for quite some times now. Since the beginning, they have been encouraging advertisers everywhere to buy advertising space and make the advertisement look like a status update or an activity that most Facebook users already do. They have also claimed that by executing this promotional strategy advertisers […]

Industry News Blurbs

The New Google Algorithm: Everything You Need to Know but Were Afraid to Ask

Google has recently changed its algorithm which means that SEO as we know it has also been changed. Some of the tweaks that they made don’t impact the world of SEO too badly, but other tweaks have us all thinking a little differently. One example of an influential tweak on the SEO world is the […]

Industry News Blurbs

Social Media and SEO: A Match Made in Heaven?

With the new Google algorithm giving everyone a minor case of ajada, one has to keep in mind that change is a good thing! One specific tweak that helps boost social media’s appeal to SEO associates is the freshness tweak. This tweak promotes the most recent content published on a website, blog or social media […]

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From the “Everyone Saw it Coming” Department

Digital technologies reached a long anticipated milestone as more Americans now get their news from online sources rather than from physical newspapers. The Pew Research Center’s Project for Excellence in Journalism issued a report that found “By several measures, the state of the American news media improved in 2010” but that improvement did not extend […]

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Evolving Impact of Google Panda Update

The recent update to Google’s algorithm to improve ranking quality has affected an estimated 11.8% of site rankings. While the long-term impact remains to be seen, so far observers say the Panda update appears to be working as intended. Low grade material supplied by “content farms” strictly for SEO purposes has been devalued while high […]

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Block that Site

Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking […]

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A Cautionary Tale

Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was […]