About Interact
About Our Company
News spreads fast and far over the Internet, a cyberspace equivalent of the Wild West where anything goes. But positive Google search results on people, companies and their brands can quickly turn negative as a few critical comments spread virally from blog to blog and website to website, rising to the top of search engine rankings. And forget fact checkers; many online contributors don’t care whether something they share is true or not – just so long as it gets attention, builds content and creates buzz.
Now companies and marketers have an arsenal of weapons to fight back and monitor and protect reputations online. They can, in real time, learn what’s being said about them on blogs, Twitter, social networking sites, news portals and other sites to address real or perceived issues head on. By interacting and engaging others online and becoming part of the ongoing conversation, companies can proactively communicate their messages, defend against an attack, correct inaccuracies, and respond instantly to quell potential crises.
We protect reputations online by populating the first two or three pages of Google and other search engines with content we create and promote.
Here are the tools we employ to safeguard clients’ reputations online:
- Search engine optimization (link building, directory submissions, website modifications, bookmarking, etc.)
- Social media (social networking, Twitter, social bookmarking, blogs, YouTube, etc.)
- Online content development
- Internet public relations and promotions
In addition to sending news releases to online media and posting news to outlets like PRWeb for broader distribution, we syndicate your news through services like Really Simple Syndication (RSS). We also integrate online PR with all aspects of social media including blogs, Facebook, YouTube and Twitter.
Please contact us today to learn more about our services.
Management Team
Joseph Beccalori, co-founder and President, Interact Marketing, combines the skills of a veteran programmer with the insight and expertise of a talented marketer. Working at the crossroads of marketing and technology, Joe specializes in search engine optimization (SEO), pay-per-click (PPC) management, blog development and syndication, online reputation management, and other Internet-enabled marketing programs that create dramatic financial returns for client companies of all sizes.
Chris Rosica, Interact Marketing’s chairman and co-founder, started the technology company Net/Tech in 1996. A blogger for Inc. Magazine and contributor to other publications, Chris possesses expertise in online PR and content syndication, online reputation management and the use of social media to generate a measurable ROI or protect a company’s or brand’s image. He regularly presents workshops on social media topics to trade groups, lawmakers and Fortune 100 companies.
