Bigger corporations can get a head in the market for many reasons, but one of the main advantages these companies have over small businesses is money. Larger companies can afford sales training, support staff and customer service software make it difficult for smaller companies to compete. For those who are trying to compete in a market with big corporations, these tips might help to keep you “in the know”!
–Know your strengths and weaknesses. Being aware of what sets you apart from everyone else is something that you want to capitalize on! If you pride in having the best customer service in town, ensure that people know this. If you think that being a small company is a weakness, think again! Being a smaller business can work in your favor because it won’t take you a long period of time to reply to the customer! There’s no out of town center of operations to get a hold of, everything is done in one place making communication among colleagues and consumers less time consuming. Being a smaller business means that you are not going to waste money and resources on anything! Your money and time means something and make sure that the consumer knows that.
–Know which consumer is profitable. Having clients is always a positive thing especially in today’s economy. However, having a client that expects you to bend over backwards for them day after day and not compensate you in return? Not worth it. Know which clients are good for your company’s time and resources and don’t be afraid to let that difficult client go.
–Know good customer service. Your appreciative clientele is the backbone of your business. Make sure they know that! Good customer service and relationships can go a long way for you and your company. Emphasis to every employee the importance of fast and efficient communication, and the art of having polite business manners.
Keep this tips in mind, and discover how “being in the know” can help your business in 2012!