Author Archives: Joe Beccalori

What are Burger King and Arby’s losing by not being on Twitter?

“…Joe Beccalori, co-founder and principal of Internet marketing firm Interact Marketing, said that by not engaging with their fans on social media, especially Twitter, the brands could be losing out on other opportunities, including market research. He also sees a correlation between brands actively engaged with fans on social media and their online reputation and […]

Keranique Hair Regrowth Product Highlight

Keranique® Hair Regrowth System is a popular hair regrowth product designed specifically for a woman’s unique hair needs. It works by way of a three step process. Shampoo & Condition: Keranique produces a unique scalp-stimulating shampoo and conditioner. The conditioner contains Keratin, which is a popular hair health product ingredient. The shampoo is designed for […]

Social Media Lessons to take with you Into the New Year

The popularity of Social Media became undeniably apparent in 2011, especially businesses in Social Media. So what Social Media tips can you take with you into the New Year? -Loyal customers are essential. While finding new customers is important for any business, don’t forget about the customers that have been there since the very beginning. […]

6 Steps To Managing Your Online Reputation

Susan Adams Forbes Staff This can be your best friend or your worst enemy. Lori Randall Stradtman, author of Online Reputation Management for Dummies, tells what she calls a “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. That quip helps explain the increased number of players in the […]

Which Social Media Marketing Tactics Work Best?

(eM+C)—Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance. Ascend2, an agency consulting company, surveyed marketing professionals around the world in February […]

Social Media Engagement Drives Sales, Study Reveals

Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social […]

Reputation Management: Handling Negative Reviews

Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive.  As a reviewer you can discuss your experience at the doctor’s office, how that cup of Joe at the local coffee shop was, or your experience […]

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