Social Media Marketing

Small business marketing in the social media sphere

Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports.  Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger […]

Social Media Marketing

Better social media marketing tied to growing customer satisfaction in …

Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]