By now every Googler has experienced the latest search innovation that instantly displays results with each letter typed. The enhanced technological feature ”Google Instant” produces results faster and is changing the way people conduct internet searches. As search behavior evolves over time, online marketers will need to rethink how they structure pay-per-click advertising campaigns. It’s […]
Monthly Archives: March 2011
Whether from fear of the unknown or confusion over what the term implies, many businesses haven’t taken advantage of blogs. That’s a mistake because handled well blogs can provide a powerful marketing tool to reach online audiences and respond to unfolding events. Blogs can bolster website traffic and become an invaluable element of search engine […]
Digital technologies reached a long anticipated milestone as more Americans now get their news from online sources rather than from physical newspapers. The Pew Research Center’s Project for Excellence in Journalism issued a report that found “By several measures, the state of the American news media improved in 2010” but that improvement did not extend […]
The recent update to Google’s algorithm to improve ranking quality has affected an estimated 11.8% of site rankings. While the long-term impact remains to be seen, so far observers say the Panda update appears to be working as intended. Low grade material supplied by “content farms” strictly for SEO purposes has been devalued while high […]
Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking […]
Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was […]
While the mobile video audience is still small, advertising in the emerging category is growing. According to Rhythm NewMedia, more than 200 FORTUNE 500 brands ran mobile video campaigns last year, up from just 25 a year earlier. Dell, Toyota, Kraft were among the corporate heavyweights that threw their muscle behind mobile ads. In the […]
After its $6 billion overture was rebuffed by Groupon, Google is preparing to launch its own group buying service. Google Offers operates much like Groupon or LivingSocial, according to Mashable, which obtained a fact sheet from the search giant that said the new service will “help potential customers and clientele find great deals in their […]
Heavy snows throughout the country that halted foot traffic to brick and mortar retailers this winter encouraged online merchants to launch a storm of promotions to attract housebound customers. Clothing retailer Lands’ End was among the companies that initiated campaigns involving giveaways and contests using Facebook and Twitter to keep people from succumbing to cabin […]
While some marketers worry about losing control over their messages once they go online, others are embracing all the opportunities the Internet has enabled. Luxury car maker Infiniti has become the first automotive company to provide consumer-generated reviews and ratings for its products on the brand’s website. The company said the move recognizes both the […]
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