Newsletter Articles

Google Instant: Implications for PPC Campaigns

By now every Googler has experienced the latest search innovation that instantly displays results with each letter typed. The enhanced technological feature ”Google Instant” produces results faster and is changing the way people conduct internet searches. As search behavior evolves over time, online marketers will need to rethink how they structure pay-per-click advertising campaigns. It’s […]

Newsletter Articles

Blogging Made Simple for CEOs

Whether from fear of the unknown or confusion over what the term implies, many businesses haven’t taken advantage of blogs. That’s a mistake because handled well blogs can provide a powerful marketing tool to reach online audiences and respond to unfolding events. Blogs can bolster website traffic and become an invaluable element of search engine […]

Industry News Blurbs

From the “Everyone Saw it Coming” Department

Digital technologies reached a long anticipated milestone as more Americans now get their news from online sources rather than from physical newspapers. The Pew Research Center’s Project for Excellence in Journalism issued a report that found “By several measures, the state of the American news media improved in 2010” but that improvement did not extend […]

Industry News Blurbs

Block that Site

Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking […]

Industry News Blurbs

A Cautionary Tale

Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was […]

Industry News Blurbs

Mobile Video Gains

While the mobile video audience is still small, advertising in the emerging category is growing. According to Rhythm NewMedia, more than 200 FORTUNE 500 brands ran mobile video campaigns last year, up from just 25 a year earlier. Dell, Toyota, Kraft were among the corporate heavyweights that threw their muscle behind mobile ads. In the […]

Industry News Blurbs

A Blizzard of Deals

Heavy snows throughout the country that halted foot traffic to brick and mortar retailers this winter encouraged online merchants to launch a storm of promotions to attract housebound customers.  Clothing retailer Lands’ End was among the companies that initiated campaigns involving giveaways and contests using Facebook and Twitter to keep people from succumbing to cabin […]