In the evolving world of news delivery and consumption, media mogul Rupert Murdoch and his News Corp. unveiled the latest attempt to attract the next generation of readers. A publication built for the iPad will feature HD-quality video and 360-degree photos that allow users to interact to capitalize on the popularity of social media. The […]
Monthly Archives: March 2011
Trend watchers have noted a decline in email usage reflecting in part growth in the popularity of social networking sites such as Facebook. Citing research reported by ClickZ.asia and others, the digital measurement firm comScore.com said total minutes spend on web-based email, not including PC web applications such as Outlook, was down two percent in […]
As even the most football adverse viewers know, the Super Bowl appeals to the masses because it’s more than just the annual telecast of a major sports competition. It’s a marketing bonanza and online businesses have reaped big benefits by pitching during the big game. Viewers who enjoy the commercials can watch uncut versions on […]
How to Stay Compliant in Today’s Regulatory Environment While other industries enthusiastically stirred social media into the marketing mix, pharmaceutical companies at first refrained. For one thing, worries about losing control over brand messaging—a concern of all online marketers—made drug firms reluctant to wholeheartedly embrace social media at first. Social media also intimidated pharma for […]
Contemporary communications demands modern tools and distribution channels. With Google and the other search engines ranking social media sites at the top of the Internet’s food chain, it is clear that social media can elevate a company or brand’s profile to protect or promote their business. We search engine optimize the content we create and […]
Organic Search Engine Optimization (SEO), also referred to as natural search optimization, is an Internet marketing practice designed to get companies on page one of search engine results — without advertising — for key phrases commonly searched for relating to a company’s products or services. At Interact, we only use ethical SEO tactics that generate […]
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