In the ancient times, there was always a town crier consigned by the chieftain to deliver his message to their whole town. His only job was to scour every crevice, cranny, and area of his town, shouting, so that everyone would know the tribe leader’s news. He was called the umalohokan, or literally, a shouting messenger.
But this was centuries before print became recognized to everybody. Even prior to the inception of the Corps of Queen’s Messengers, the official couriers employed by the British Foreign and Commonwealth Office, there was John Norman, King Richard III’s appointed messenger in 1485, and also the first ever recorded messenger within the history of the globe.
And why am I saying this? Am I attempting to sound like a history professional here? Of course not. But this short visit into history will let us understand the significance of delivering a message in the context of, or by means of performing it via a different body or entity, or in other words, using the help of other channels.
Messengers in the past played a big part in the reputation and functions of their chiefs. And history has told sufficient tales about how inept messengers ruined their bosses’ lives.
Moreover, in the event you can invest much more time in retracing your history, especially art and advertising history, you will know that the concept of advertising was copied from the stem cells of early messengers.
And without a doubt, article writing is no different from these messengers and olden types of promotion.
On Article Writing and its function to SEO
Since SEO is a Web-operated industry, early Web marketers conceived of incorporating the early article advertising methods carried out by early sellers on newspapers. They brought the concept of establishing a name through a paid byline on the Internet. Just like how it was on printed newspapers, it was done on blogs and online publications.
With the presence of the Internet wonder called “links”, articles have been infused with words that are linked and directed on to the company’s primary web site. And this really is where advertising comes in. People will read the post, click these “linked words” strategically placed inside the paragraphs, then discover the business behind it.
Article advertising is undoubtedly the modern technique of sending a message and promoting a trade.
Throughout the years, this technique has been a hit. There is no soul on the Web who hasn’t attempted article writing, for it has proven effective and powerful. It has become a core marketing strategy because refusing to include it in the strategy itself will lead to weak online promotion.
Nevertheless, everything that hits popularity suffers from being overused until it becomes more than bruised and hackneyed. For a time, article writing became a way of spamming since a lot of useless and irrelevant articles have been scattered on the Web with the help of crappy article submission websites.
Nevertheless, up to the present day, there are individuals who don’t rely on articles available through the Internet. But thankfully, there are some who nonetheless do it. And as search engine optimization experts, they’re our target.
Why Article Writing is Nonetheless Great for Search engine optimization
Maybe you’re questioning, as you read this sub headline. If you’ve been performing SEO for decades and centuries, maybe you’re laughing at this time. But this isn’t placed here just to perform a banal joke; it is deliberately written here, both for newbies and oldies like us. Apparently, many of us have a tendency to ignore the essence of article writing to search engine optimization.
• It can shape your online reputation
An online post can only be spammy and useless if it is poorly written and wrongly conveyed. And this really is what occurs to plenty of nonsense articles on the Web. They had been written just for the sake of carrying keywords, a byline, and promotional words.
On the contrary, when articles are written beyond the concept of promotion, and when they are written to assist people and to aid their problems through White Label SEO, then it could give your company a boost in reputation. For example, you are a pharmaceutical company with a journalistic and well-researched “how-to” article on the Internet. Then one Web surfer stricken by say, oral herpes, who reads your article follows your instructions on how to cure an ailment, then wakes up without any traces of sore marks on his mouth. There’s a huge tendency that he’ll keep on reading all of your articles on the Web. Surely, he’ll promote it on his social media sites saying that “this one helped me bigtime”. And everybody in his network, in addition to those who share his link on their networks will know how great you are as a company. Is not that a great online reputation booster, brother?
• It can convert people to visitors, traffic to sales, and sales to normal clients
Aside from having a great on-line reputation, people who will read your painstakingly written articles will be enticed to know who’s behind it; ostensibly, they’ll click on the links-bylines and anchored keywords-and be directed on to your website. From a easy online reader, they turn out to be a component of your site traffic, eventually they’ll purchase your goods and services, and finally will probably be converted into frequent and loyal customers.
• It creates backlinks to your site
For a professional SEO reseller, having a relevant and beautifully written post, you do not need to knock on a larger site’s door and beg to be linked with them, simply because it’ll go the other way around. Other sites will adopt your articles; probably they’ll link it on their very own articles, making you into a reference, as if your article is the most important one within your niche.
• It’s a method to seduce both on-line readers and search engines
But article writing isn’t just about human readers. We all know that search engines adore well-written articles with loaded key phrases in it. Also, now that Panda is all over the news, becoming original and unique gives you plus points to get noticed by Google.
• It is your web site and blog’s extension outside your alcove
Together with your articles, the days of being powerless outside your website are over. These articles are your messengers outside your primary company web site and blog, your potent advertisers beyond your niche.