Digital Marketing for Educational Institutions

laptop on table showing analytics of marketing efforts

When it comes to enrolling a child in school, parents tend to do extensive research to find which school is right for their child. Some things that they may look for are what sports and arts programs are offered, how the annual budget is used, and what kind of credentials the teachers have. In this new digital age, schools are becoming increasingly sophisticated in their use of digital marketing to help bring themselves right to the parents.

Content Marketing

Today, there are many more options for education than there were twenty to thirty years ago. Children can go to a public school or private school, take online courses, or they can even choose to be homeschooled. On top of these choices, there are other education options for children with physical disabilities, mental health issues, or other types of special needs. Due to this wide array of options, the educational market is crowded, and it can be difficult for your school to stand out.

Content marketing can bring more traffic to a school’s website, thus bringing more awareness to the school being a potential option for the student. Examples of content marketing include posting blog content on a regular basis, generating press releases, photo content, video content, podcasts, and more. The ultimate goal of content marketing is to constantly be top of mind to your target audience. If they aren’t hearing or seeing you on a regular basis, then you are missing out on opportunities to build a relationship with your audience. A member of the New Alliance Academy administration states “Reaching out to our target audience through content marketing on a consistent basis is key to building a trusting relationship with them, which is crucial in obtaining more students who could benefit from our program.”

Social Media

Schools can also create social media accounts such as Facebook or Instagram to post content to and interact with potential parents and students. There is a plethora of content that can be posted to a school’s social media platforms. Some examples include:

  • Snow days or delays
  • Press releases
  • Sports spotlights
  • After school activities
  • Blog posts
  • Parent reviews

This type of marketing allows for anyone who may be considering attending the school to get an inside look at all the great things going on throughout the school year.
Having an online presence can be very beneficial for a school. It can help drive student enrollment and give answers to parents who may be looking for specific information about a style of school. If you would like to learn more about how we create a content strategy for educational institutions, contact us today!

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Joe Beccalori CEO
Joe Beccalori is a twenty-five-year digital marketing veteran and industry thought leader. After working for fifteen years in enterprise web programming, design, and marketing services he founded Interact Marketing in November 2007 and is currently the company CEO, visionary, and public speaker. He is also a contributing author on Forbes, Huffington Post, and In December of 2017, Interact's parent company also acquired Slingshot SEO.
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