Clever Use of Display Ads by Hefty During 2016 Campaign Season

Have you noticed a few less political ads on the Internet lately?

In what is one of the more clever display ad usage we have seen, Hefty is putting up black ads that just state “This political ad has been trashed thanks to Hefty”.

According to AdWeek, Hefty has purchased space on a handful of sites like, Fox News, AOL, and the Huffington Post’s politics page.

In addition to banner ads, they are running as pre-roll on videos.

Very well done!




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Joe Beccalori CEO
Joe Beccalori is a twenty-five-year digital marketing veteran and industry thought leader. After working for fifteen years in enterprise web programming, design, and marketing services he founded Interact Marketing in November 2007 and is currently the company CEO, visionary, and public speaker. He is also a contributing author on Forbes, Huffington Post, and In December of 2017, Interact's parent company also acquired Slingshot SEO.
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