Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
Three simple steps to help marketers get the biggest bang for their social media buck. When it comes to marketing budgets, big isn’t always better in social media marketing.
Last week’s presidential debate had a lot of people talking about winners and losers. One of the biggest winners in terms of marketing was Big Bird or more accurately PBS. After Mitt Romney addressed spending cuts that would affect PBS and the big yellow bird, people latched onto the thought of loosing such an influential character from their childhood and responded with mixed emotions.