Wouldn’t we all love to peer inside the minds of our customers to see how we could better reach them and serve their needs? With Google, you actually can—to an extent. Google Trends is an online resource that anyone can use to research and compare terms to get statistics on how frequently they’re searched. This […]
Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search […]
After news of the European Union’s $2.7 billion antitrust fine on Google broke in June, Google’s been making changes to its shopping interface to be in compliance with the regulatory body. The fine came as a result of EU officials’ objections to the way Google’s shopping interface was essentially “monopolizing” online shopping. The EU concluded […]
Today, SEO: The Movie, is due to launch today. This movie about the SEO industry is actually a full-length documentary featuring a varying array of search industry leaders. It is directed and produced by Ignite Visibility’s CEO, John Lincoln, who also narrates the documentary, giving the movie and upbeat and funky feel. The film shows […]
Once only available as part of the premium Google Analytics 360 Suite, a slimmed-down version of Google Optimize is now free! Google Optimize is an easy to implement A/B testing tool that allows you to run experiments on your webpage. Create variants to landing pages without having to wait for your technical team to implement […]
Have you noticed a few less political ads on the Internet lately? See how spontaneously Hefty is leveraging election season with a clever campaign, and learn how they are getting attention from consumers.
Facebook has also added Masks to Facebook Live, including Halloween theme masks
“The groundwork of all happiness is health,” said great thinker James Leigh Hunt, and few would disagree. In the modern workforce, many of us spend more time at the desk than we’d like to admit. Constant sitting and typing, rushed working lunches, and the stress associated with juggling deadlines, meeting quality standards, and handling unexpected […]
Facebook is once again rolling out a new page layout for business pages on desktop. It seems to be rolling out on an account-by-account basis (we had to try 4 accounts before we spotted the new layout), so you may not have it yet. Overall, the look is much cleaner, and will allow you to […]
As a search marketer, it’s always exciting to see what new features we will have to play with and how these changes will affect our work processes and the implementation of our digital marketing strategies.