Blog Marketing Services
Interact team members are experts at creating and syndicating informational content and dominating the online conversation for your brand.
We will design and deploy an Official company Blog for your company and provide guidance on content creation and syndication during the length of the campaign. The blog will be Search Optimized using WordPress best practices SEO and Social Media plug-ins.
RSS Feeds will be setup and managed such that blog posts (news, product info, testimonials, articles, and PR, and others) are automatically syndicated to official client profiles on Twitter and Facebook, which Interact will create.
Graphical “skins will be developed on these social media platforms to maintain uniform branding of your product or service line.
Through content development, and social media syndication – Interact will maximize traffic and awareness for your business on the web. Efforts will be integrated with any active Public Relations – to maximize online presence through promotion and syndication of these press releases online- and through social media updates each time a press “hit” is achieved.
Blogging & Specialized Blogger Outreach
MommyOutreachSM utilizes online public relations (social media) to generate positive word-of-mouth to leverage the buying power and influence of moms.
According to a recent BlogHer study of their members — 64 percent of women said they have bought a product based on the advice of a blogger. As one of the leading blogging communities for women, BlogHer has more than 48,000 members and 24,000 blogs.
- 57% of the U.S. population has joined a social network, making it the number one platform for creating and sharing content.
- 77% read blogs (currently 184 million blogs worldwide)
- Social media impacts the reputations of brands:
- 34% post opinions of products and brands.
- 36% think more positively of brands that have blogs.
* Universal McCann Wave.3 Study
Interact also connects with other blogging communities, which include:
- Lifestyle (e.g., family, green, travel, health & fitness)
We communicate with these blogger groups and send them content, news and product samples to generate a dialog and secure reviews and recommendations of our clients’ products.
Please contact us today to learn more about our Mommy Blogging and targeted blogger outreach services.
** In accordance with the guidelines set forth by the Federal Trade Commission, Interact Marketing expects all bloggers to clearly disclose any “material connection” to an advertiser or free products they receive. Interact Marketing never pays for endorsements.
Manage Image and Perception
Securing positive reviews and write ups on influential blogs can help you achieve two primary goals. This effort:
- Protects your brands’ and products’ reputations online to prevent the erosion of sales (proactive online reputation management)
- Promotes your products by building word-of-mouth and social followings; this impacts retailer relations and influences traditional media who will be more likely to cover them
To accomplish this, we communicate with thousands of bloggers across targeted verticals, sending them content, news and product samples. This dialogue results in positive reviews and recommendations of our clients’ products.
By maintaining relationships with these online influencers, we strategically shape the online conversation, as these high-ranking blogs advocate you and post links to your websites.
Our Blogger Outreach Efforts Influence:
- Retail buyers
- Print and broadcast media outlets
- Brand awareness and perception
- Online sentiment and reputation
- SEO efforts
Our bloggers often create contests and giveaways on their sites, and cross-link their posts to their social followings, which magnifies the reach. The next time a hot lead goes online to research your product, she will be far more likely to find the positive reviews that we generate.
- Mommy & Daddy
- Senior Citizen
- Lifestyle & Health
- Food & Nutrition
- Beauty & Fashion
Please visit BloggerReach.com for case studies and additional information.