Streaming TV advertising used to be the playground of big brands with deep pockets—think Coca-Cola or Nike splashing millions on prime-time slots. Not anymore. Platforms like Hulu, Roku, YouTube, and Amazon Fire TV have leveled the field, making streaming TV ads a powerful tool for small and medium-sized businesses (SMBs). With affordable entry points and […]
Author Archives: Jessica Borst
Videos are everywhere these days. Scroll through TikTok, YouTube, or Instagram, and you’re hit with a flood of clips—ads, tutorials, or just plain fun stuff. Businesses know this is where the action is, but making videos that actually grab people and turn them into customers? That’s a whole other ballgame. It takes time, creativity, and […]
Streaming ads are everywhere—Hulu, YouTube, Roku, the whole deal. They’re snappy, bold, and way better at catching eyes than those ancient pop-up ads. But let’s get real: clicks don’t just turn into money on their own. You’ve got to hook those ads up to digital analytics to see what’s actually driving sales or sign-ups. I’ve […]
Your brand’s online image can be a dealmaker or a dealbreaker. With nearly everyone—97% of shoppers—checking out businesses online and reading about seven reviews before deciding where to spend their money, how you come across on the web is a big deal. One nasty comment, a viral tweet, or a bad news story can shake […]