Pay Per Click Campaigns

Q: What makes Performance Max useful?

Performance Max reaches users across every major Google placement in a single campaign. With strong creative assets and accurate conversion tracking, it can become one of the most profitable parts of an account.

Q: Can YouTube actually drive leads, or is it mostly for branding?

YouTube can drive leads effectively. With improved audiences, short-form placements, and action-oriented formats, it has evolved into a strong performance channel beyond branding.

Q: How important is first-party data now?

First-party data is very important. Uploading customer lists, syncing CRM activity, and feeding offline conversions help systems identify valuable traffic and improve both scale and efficiency.

Q: How much budget do I need?

Budget needs vary by industry competitiveness, but platforms require steady data volume to learn effectively. The goal is not high spending, but providing enough activity for campaigns to stabilize.

Q: Do I really need remarketing?

In most cases, yes. Remarketing brings back users who were close to converting and generally improves overall PPC efficiency.

Q: Which industries see the strongest PPC results?

Industries such as ecommerce, healthcare, home services, education, B2B lead generation, and local retail tend to perform very well when campaigns are built with clear goals and strong creative assets.

PPC Advertising That Adapts With How People Search Today

Most people still think of paid search as a handful of text ads at the top of Google. The truth is, the landscape has become much broader and a lot more fluid. Search, shopping, short-form video, and even AI-generated results all blend together now, and customers move through those surfaces without thinking twice.

At Interact Marketing, we build PPC campaigns that fit how people actually behave. Some of that comes from smart automation and data, but a lot of it is simply understanding how people make decisions and how to reach them at the right moment.

How We Approach PPC

There’s no single formula that works for every business. We spend time understanding your product, your seasonality, your margins, and the real behaviors behind your customers. From there, we design a structure that lets us test, learn, and adjust without losing control to platform automation.

A few things we focus on:

A full view of your funnel using GA4 and your CRM
First-party data that sharpens targeting and lowers cost
Real keyword and query analysis, not just broad match autopilot
Creative and asset testing that feeds both search and visual placements
Bid strategies guided by your actual business goals, not just clicks
Clear reporting that makes sense to humans, not just dashboards

The goal isn’t to throw more ads into the system — it’s to build something that performs steadily, holds together as things shift, and gives you room to scale.

Types of PPC Campaigns We Run

Below is the set of core campaign types we manage. These can later expand into individual landing pages.

Search and Google Shopping Campaigns

Search campaigns using responsive search ads
Performance Max
Standard Shopping
Merchant Center Next product feeds
Local Inventory Ads

YouTube and Video

YouTube awareness and branding
YouTube TrueView for Action
Shorts-based ad placements
Video Reach campaigns
Demand Gen campaigns

Remarketing and Retargeting

Website remarketing
YouTube remarketing
Dynamic ecommerce remarketing
Customer Match audiences

Automation and AI-Assisted Campaigns

AI-optimized search strategies
Predictive and modeled audiences
Value-based bidding with offline conversions
Conversational extensions that appear in chat-style search results

Local and Services

Local Service Ads
Local extension ads and map-driven placements
Call-only campaigns
Geo-driven smart bidding

Cross-Platform and Multi-Channel

Microsoft Ads (Bing)
Amazon Sponsored Search
Meta and Instagram performance ads
TikTok campaigns
Programmatic retargeting

FAQs: Modern PPC Advertising

Has PPC changed a lot recently?

Yes. Ads appear across more surfaces, and the systems rely heavily on intent modeling and user signals rather than strict keyword matching. Automation is now part of the process, but it still needs human direction to stay efficient.

Do keywords still matter?

Yes. Keywords still define how search traffic is organized, but they now work alongside audiences, creative assets, and your conversion data. Effective PPC blends structured keywords with broader intent signals.

What makes Performance Max useful?

Performance Max reaches people across every major Google placement in a single campaign. With strong creative assets and proper conversion tracking, it can become one of the most profitable parts of your account.

Can YouTube actually drive leads, or is it mostly for branding?

YouTube can absolutely drive leads. With better audiences, short-form placements, and action-focused formats, it has become a strong performance channel, not just a branding tool.

How important is first-party data now?

Very important. Uploading customer lists, syncing CRM activity, and feeding offline conversions help the systems understand which traffic matters most. It improves both scale and efficiency.

How much budget do I need?

It depends on how competitive your industry is, but the platform does need a stable level of data to learn effectively. The goal is not overspending, but giving campaigns enough volume to stabilize.

Do I really need remarketing?

Almost always. Remarketing brings back users who were close to converting and typically improves the efficiency of your overall PPC performance.

Which industries see the strongest PPC results?

Ecommerce, healthcare, home services, education, B2B lead generation, and local retail all perform well when campaigns are structured with clear goals and strong creative assets.