Geofence Campaigns
Geofencing Campaigns That Reach Customers at the Perfect Moment
Reach the people who matter most based on where they go in the real world. Geofencing lets you draw a digital boundary around specific locations and deliver ads to the phones of people who enter those areas. Instead of guessing who might be interested, you engage people who are already showing intent through their physical behavior.
At Interact Marketing, geofencing is more than a technical tactic. It’s a way to reach someone during the short window when they’re weighing a decision, comparing options, or thinking about taking action. When the timing is right, even a simple message can make a powerful difference.
Why Geofencing Works
People make decisions quickly, and often in the middle of their day. When someone steps into a competitor’s store, attends an event, visits a medical office, or shops in a specific neighborhood, they’re giving you usable intent signals. By following those signals, your advertising becomes more relevant and more effective.
Our campaigns focus on real-world behavior, not demographic guesses or outdated targeting models. That’s part of what makes geofencing so strong in a post–third-party-cookie world.
How We Build High-Performing Geofencing Campaigns
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Precise location targeting mapped down to building or property parcels
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Custom fences around competitors, event venues, neighborhoods, campuses, and trade areas
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Lookback windows that re-engage people who visited a location days or weeks earlier
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Cross-device retargeting that keeps your message in front of them after they leave the fenced area
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Conversion tracking that shows real walk-ins, calls, and online actions
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Creative that speaks to the moment and the intent behind the visit
This approach works well for retail, medical practices, auto dealerships, higher education, restaurants, real estate, law firms, and local service businesses.
What You Get With Interact Marketing
Many agencies treat geofencing as a simple ad add-on. We treat it as a strategy that blends behavior, timing, and message relevance. We study competitor locations, customer patterns, drive-time areas, and real-world movement before building your campaign.
The goal isn’t to overwhelm people with ads. The goal is to reach them at the moment when your message has the best chance of influencing a decision.
FAQs: Geofencing Campaigns
Accurate enough to target individual buildings or property lines in most cases. Accuracy depends on GPS, Wi-Fi, and device data, but it is far more precise than traditional audience targeting.
Yes. Local businesses often see strong results because the targeting is tied directly to their trade area and competitors.
Yes. Campaigns use anonymous device IDs and opt-in data. No personal information is exposed.
Most campaigns gain traction within the first few weeks, especially with well-chosen fence locations and strong creative.
No. It complements them. Geofencing adds a real-world intent layer that other channels can’t provide.
Yes. Once a device is seen inside your fence, you can continue advertising to that person across devices for a set period of time.
Yes. With proper setup, you can track walk-ins, calls, website visits, and other conversion events tied to your ads.