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# Interact Marketing

The Power To Compete Online

## Sitemaps

- [XML Sitemap](https://www.interactmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Getting Chosen With Google Preferred Sources](https://www.interactmarketing.com/getting-chosen-with-google-preferred-sources/) - See how Google Preferred Sources changes organic SEO, from news visibility and AI partnerships to practical steps for protecting your brand reach.
- [Medical SEO Best Practices for Generative Search Results](https://www.interactmarketing.com/medical-seo-best-practices-for-generative-search-results/) - Learn medical SEO best practices for generative search results. Optimize for AI overviews, local visibility, reviews, and GEO signals to attract more patients.
- [Digital Marketing for Home Services: What Works Now](https://www.interactmarketing.com/digital-marketing-for-home-services-what-works-now/) - Most small businesses can afford to nurture leads for weeks. You can’t. Digital marketing for home services has to deliver that trust in seconds.
- [AI-Enhanced SEO for Small Businesses: What Actually Works in the AI Era](https://www.interactmarketing.com/ai-enhanced-seo-for-small-businesses-what-actually-works-in-the-ai-era/) - Stop guessing. Learn how small businesses can use AI-enhanced SEO to rank better, save time, and compete with bigger brands.
- [Healthcare Marketing Strategies for the New Search Landscape](https://www.interactmarketing.com/healthcare-marketing-strategies-for-the-new-search-landscape/) - How can I measure if my healthcare marketing is working? This article discussed key digital strategies in the AI-empowered landscape.
- [Why Core Web Vitals Still Matter More Than You Think in 2026](https://www.interactmarketing.com/why-core-web-vitals-still-matter-more-than-you-think-in-2026/) - With all the conversation around AI, content strategy, and emerging platforms, I have noticed something concerning. A lot of businesses have stopped paying attention to the technical performance of their websites. Meanwhile, their competitors who have invested in site speed and user experience are quietly pulling ahead in both rankings and conversions. Core web vitals
- [Google's Latest Algorithm Update Is Here: What the February 2026 Discover Shakeup Means for Your Traffic](https://www.interactmarketing.com/googles-latest-algorithm-update-is-here-what-the-february-2026-discover-shakeup-means-for-your-traffic/) - If you have been watching your analytics closely over the past few weeks, you probably noticed something shift. Google rolled out a significant algorithm update in February 2026, and this one hit differently from the typical core updates we have tracked over the years. The biggest impact has been on Google Discover traffic, and for
- [After Google's Latest Update, Visibility Is No Longer Just SEO: It's Search, Discover, and AI Readiness](https://www.interactmarketing.com/after-google-s-latest-update-visibility-is-no-longer-just-seo-it-s-search-discover-and-ai-readiness/) - There was a time when showing up on Google meant one thing. You optimized your pages, built some links, earned rankings, and traffic followed. That model still works in the most basic sense, but it no longer tells the full story. After Google's latest round of updates, what it means to be visible has expanded
- [Why Internal Dysfunction Kills SEO Results Faster Than Any Algorithm Change](https://www.interactmarketing.com/why-internal-dysfunction-kills-seo-results-faster-than-any-algorithm-change/) - I have lost count of how many times a client has blamed a traffic drop on a Google algorithm update when the real problem was sitting in their own building. Slow content approvals. Dev teams that deprioritize technical SEO tickets for months. Marketing and IT operating like they work at different companies. Internal SEO dysfunction
- [Short-Form Video Marketing That Generates Real Business Leads](https://www.interactmarketing.com/short-form-video-marketing-that-generates-real-business-leads/) - Let me be honest about something. Most businesses posting Reels, TikToks, and YouTube Shorts are getting views but not leads. They are creating content, staying active, checking the box on social media, and wondering why none of it shows up in their sales pipeline. The problem is not short-form video marketing itself. The problem is
- [Unlocking Advertising Potential with Meta AI Features](https://www.interactmarketing.com/unlocking-advertising-potential-with-meta-ai-features/) - Discover how Meta AI Features in the Early Release program enhance ad campaigns with creative tools and targeting for businesses.
- [Google Clears Up Time-Based Search Operators: Why SEO Pros Should Pay Attention](https://www.interactmarketing.com/google-clears-up-time-based-search-operators-why-seo-pros-should-pay-attention/) - Elevate your rankings with Interact Marketing’s SEO smart web design. Fast, mobile-ready, user-friendly sites that shine without changing content.
- [From Clicks to Conversions: Connecting Streaming Ads to Digital Analytics](https://www.interactmarketing.com/from-clicks-to-conversions-connecting-streaming-ads-to-digital-analytics/) - Learn how to connect streaming ads to analytics for conversions in 2025. Track clicks, optimize campaigns, and boost ROI with expert digital marketing tips.
- [Streaming TV Isn’t Just for Big Brands Anymore—Here’s Why](https://www.interactmarketing.com/streaming-tv-isnt-just-for-big-brands-anymore-heres-why/) - Streaming TV ads aren’t just for big brands. Learn how Hulu, Roku, YouTube, and Amazon Fire TV help SMBs reach audiences with affordable, targeted campaigns in 2025.
- [Are ChatGPT Ads The Next Big Channel For Paid Search?](https://www.interactmarketing.com/are-chatgpt-ads-the-next-big-channel-for-paid-search/) - ChatGPT Ads are coming. See how they could reshape paid search, where they might show up in the funnel, and what to do now to prepare your PPC strategy.
- [AI Visibility and the New Rules of Search Performance](https://www.interactmarketing.com/ai-visibility-and-the-new-rules-of-search-performance/) - Three months of AI visibility data reveal how search is changing and how brands can strengthen their position in organic results and AI Overviews.
- [How AI-Driven Content Tools are Changing What Marketers Do](https://www.interactmarketing.com/how-ai-driven-content-tools-are-changing-what-marketers-do/) - Learn how to use AI-driven content tools without sacrificing originality: workflow fixes, editorial rules, and outcomes-focused metrics for marketers.
- [Google Ads AI Max and What Early Tests Show](https://www.interactmarketing.com/google-ads-ai-max-and-what-early-tests-show/) - Early runs of Google Ads AI Max are mixed. Use guardrails, judge on qualified cost, and expand only where the model adds profit over your current match type mix
- [Mastering AI-Driven SEO for Google’s Evolving Search Landscape](https://www.interactmarketing.com/mastering-ai-driven-seo-for-googles-evolving-search-landscape/) - Master AI-driven SEO to boost visibility in Google’s AI Overviews and Search Live with optimized content strategies for success.
- [Revolutionizing Digital Success with an AI Advertising Strategy](https://www.interactmarketing.com/revolutionizing-digital-success-with-an-ai-advertising-strategy/) - Discover an AI advertising strategy to leverage Meta’s AI tools for targeted, efficient ad campaigns that boost engagement.
- [Strengthening Social Media Compliance Amid EU TikTok Scrutiny](https://www.interactmarketing.com/strengthening-social-media-compliance-amid-eu-tiktok-scrutiny/) - Learn social media compliance strategies to navigate TikTok’s EU scrutiny over SkinnyTok and data privacy for safe marketing.
- [Leveraging Gemini AI Marketing for Next-Level Digital Strategies](https://www.interactmarketing.com/leveraging-gemini-ai-marketing-for-next-level-digital-strategies/) - Discover how Gemini AI marketing leverages Chrome integration and Live tools to boost engagement and optimize campaigns.
- [Maximizing Google AI Mode Marketing for Enhanced Digital Success](https://www.interactmarketing.com/maximizing-google-ai-mode-marketing-for-enhanced-digital-success/) - Leverage Google AI Mode marketing with Deep Search, shopping tools, and data visualization to enhance SEO and drive conversions.
- [Navigating AI Search Optimization in the Era of Google AI Overviews](https://www.interactmarketing.com/navigating-ai-search-optimization-in-the-era-of-google-ai-overviews/) - Learn AI search optimization to boost visibility in Google AI Overviews, despite a 30% click-through drop, with expert strategies.
- [How AI Tools Can Supercharge Your Video Marketing Strategy](https://www.interactmarketing.com/how-ai-tools-can-supercharge-your-video-marketing-strategy/) - Explore how AI tools streamline video marketing, from scripting to analytics, to drive engagement and growth.
- [How LinkedIn’s Creator Hub Is Reshaping Social Media Strategy for Businesses](https://www.interactmarketing.com/how-linkedins-creator-hub-is-reshaping-social-media-strategy-for-businesses/) - New LinkedIn Creator Hub offers strategic tools for content creation. Here's how it impacts business social media strategies.
- [Navigating Declining Google Search Traffic: Strategies for Organic SEO](https://www.interactmarketing.com/navigating-declining-google-search-traffic-strategies-for-organic-seo/) - Discover how organic SEO adapts to declining Google traffic with user-focused content and multi-platform strategies for success.
- [Achieving Digital Success Through Optimized SEO Web Design](https://www.interactmarketing.com/achieving-digital-success-through-optimized-seo-web-design/) - Discover how SEO web design boosts rankings with mobile-friendly, fast-loading, and user-focused websites for digital success.
- [Leveraging AI Fake Review Detection to Ensure Trustworthy Online Feedback](https://www.interactmarketing.com/leveraging-ai-fake-review-detection-to-ensure-trustworthy-online-feedback/) - Explore how AI fake review detection ensures authentic online feedback, boosting trust for businesses and consumers.
- [Optimizing Anchor Text SEO: Avoiding Over-Optimization Pitfalls](https://www.interactmarketing.com/optimizing-anchor-text-seo-avoiding-over-optimization-pitfalls/) - Learn how anchor text SEO enhances visibility while avoiding over-optimization with varied, user-focused linking strategies.
- [Smart Web Design That Boosts SEO Without Touching Content](https://www.interactmarketing.com/smart-web-design-that-boosts-seo-without-touching-content/) - Elevate your rankings with Interact Marketing’s SEO smart web design. Fast, mobile-ready, user-friendly sites that shine without changing content.
- [AI-Driven Web Design Tools: Revolutionizing SEO in 2025](https://www.interactmarketing.com/ai-driven-web-design-tools-revolutionizing-seo-in-2025/) - Explore how AI-driven tools revolutionize web design for SEO gains in 2025, enhancing site performance and search results.
- [Beyond Keywords: Harnessing User Intent and Semantic Search for SEO Success](https://www.interactmarketing.com/beyond-keywords-harnessing-user-intent-and-semantic-search-for-seo-success/) - Learn how user intent and semantic search drive SEO success in 2025 with strategies like structured data and content clusters.
- [Integrating AI Tools for Effective Google My Business Management](https://www.interactmarketing.com/integrating-ai-tools-for-effective-google-my-business-management/) - Explore how AI tools enhance Google My Business management with automation, keyword optimization, and reviews for better local SEO in 2025.
- [Crafting Landing Pages That Rank and Convert](https://www.interactmarketing.com/crafting-landing-pages-that-rank-and-convert/) - Discover how Interact Marketing crafts SEO-smart landing pages that rank and convert with fast load times, clear UX, and strategic design.
- [What YouTube AI Overviews Mean for Marketers Using Video in Social Strategy](https://www.interactmarketing.com/what-youtube-ai-overviews-mean-for-marketers-using-video-in-social-strategy/) - YouTube AI overviews are reshaping how users find video content. Here's what it means for your social media strategy.
- [How AI Blog Development is Redefining Workflow for 2025](https://www.interactmarketing.com/how-ai-blog-development-is-redefining-workflow-for-2025/) - Explore AI blog development in 2025, and how it is enhancing SEO, accessibility, and engagement with smart automation and personalization.
- [Blog Writing with AI Can Assist (Without Replacing) Human Creativity](https://www.interactmarketing.com/how-blog-writing-with-ai-can-assist-without-replacing-human-creativity/) - Discover how Blog Writing with AI can assist, without replacing, human creativity. Learn to blend tech efficiency with authentic storytelling.
- [AI Reputation Management: Keeping Your Brand’s Online Vibe Strong](https://www.interactmarketing.com/ai-reputation-management-keeping-your-brands-online-vibe-strong/) - Discover how AI strengthens your brand’s online reputation in 2025 by tracking chatter, spotting issues, and blending automation with a human touch.
- [Gen Z’s Social Search Shift: How Brands Can Keep Up](https://www.interactmarketing.com/gen-zs-social-search-shift-how-brands-can-keep-up/) - Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
- [AI in Website Design : Beyond Automation into The Cutting Edge](https://www.interactmarketing.com/ai-in-website-design/) - Discover how AI in website design with predictive UX, accessibility, and cybersecurity for smarter digital experiences and better performing digital marketing.
- [Adapting SEO for AI-Powered Search](https://www.interactmarketing.com/seo-for-ai-powered-search/) - Discover the emerging shift from traditional keywords to SEO for AI-powered search and how to optimize your website accordingly.
- [Beyond Word Count: What Really Matters for SEO Friendly Title Tags](https://www.interactmarketing.com/seo-friendly-title-tags/) - Discover how to write effective SEO friendly title tags and why word count isn't the only thing you should focus on when optimizing your pages
- [AI-Powered SEO: How Smart Content Optimization Drives More Traffic to Your Blog](https://www.interactmarketing.com/ai-powered-seo-how-smart-content-optimization-drives-more-traffic-to-your-blog/) - Learn how AI-powered SEO improves keyword research, readability, and on-page optimization to drive more traffic to your blog with smarter strategies.
- [Understanding the 2024 Google API Leak and Its Impact on Your Business](https://www.interactmarketing.com/understanding-the-2024-google-api-leak/) - The insights from the Google API leak highlight the importance of credibility, fresh links, and user experience in achieving higher search rankings.
- [Enhancing Local SEO Conversion Rates with Online Reviews](https://www.interactmarketing.com/enhancing-local-seo-conversion-rates-with-online-reviews/) - Understanding and utilizing online reviews can have a big impact on your local SEO conversions, even for a business owner with little experience in marketing.
- [Leveraging User Intent and Semantic Search for SEO Success](https://www.interactmarketing.com/leveraging-user-intent-and-semantic-search-for-seo-success/) - These are theoretical concepts and actionable strategies for leveraging search intent that you can implement today to boost your SEO.
- [Scott Boilen](https://www.interactmarketing.com/scott-boilen/) - Scott Boilen is the CEO of Allstar Products Group and the man behind the famous Snuggie: the blanket with sleeves. Scott Boilen has worked tirelessly to ensure a stable leadership position for Allstar in the consumer brand space.
- [Google Instant: Implications for PPC Campaigns](https://www.interactmarketing.com/google-instant-implications-for-ppc-campaigns/) - By now every Googler has experienced the latest search innovation that instantly displays results with each letter typed. The enhanced technological feature ”Google Instant” produces results faster and is changing the way people conduct internet searches. As search behavior evolves over time, online marketers will need to rethink how they structure pay-per-click advertising campaigns. It’s
- [4 Most Creative Digital Marketing Stunts of 2019 (So Far)](https://www.interactmarketing.com/4-most-creative-digital-marketing-stunts-of-2019-so-far/) - Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of
- [Plus Size Men in Tights...](https://www.interactmarketing.com/plus-size-men-in-tights/) - As even the most football adverse viewers know, the Super Bowl appeals to the masses because it’s more than just the annual telecast of a major sports competition. It’s a marketing bonanza and online businesses have reaped big benefits by pitching during the big game. Viewers who enjoy the commercials can watch uncut versions on
- [What the Executive Order May Mean for the Future of Social Media](https://www.interactmarketing.com/what-the-executive-order-may-mean-for-the-future-of-social-media/) - This past month, Twitter rolled out a new “Civic Integrity Policy” which was created to protect the viability of political elections and to reduce the spread of false information associated with them. Shortly after this policy was created, President Trump’s tweet from May 26th was flagged due to Twitter deeming it as providing potentially misleading
- [Amazon Alexa Updates: Third-Party Apps are Added to Alexa Routines](https://www.interactmarketing.com/amazon-alexa-updates-third-party-apps-are-added-to-alexa-routines/) - Remember the days when we had to walk outside to know what the weather was like, walk into a restaurant to order coffee, and turn on the radio to hear some music? Well, most of these things can now be done by touching a few buttons on your smartphone or by speaking to your voice
- [Digital Marketing for Educational Institutions](https://www.interactmarketing.com/digital-marketing-for-educational-institutions/) - When it comes to enrolling a child in school, parents tend to do extensive research to find which school is right for their child. Some things that they may look for are what sports and arts programs are offered, how the annual budget is used, and what kind of credentials the teachers have. In this
- [Interact Marketing to provide online services for England inc](https://www.interactmarketing.com/interact-marketing-to-provide-online-services-for-england-inc/) - Interact Marketing is pleased to announce it has been hired by England Furniture, Inc. to fortify the company’s Internet-based marketing activities and enhance its online presence. “We are pleased to add England to our client roster and look forward to helping the company build its strong brand reputation through online marketing strategies,” said Christopher Rosica,
- [10 Reasons SEO Is Harder for Small Businesses](https://www.interactmarketing.com/10-reasons-seo-is-harder-for-small-businesses/) - “Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it is – even if it’s getting harder for them too.
- [4 Ways to Manage Online Reviews](https://www.interactmarketing.com/4-ways-to-manage-online-reviews/) - Rody Moore is the founder and CEO of Genbook, a leading online appointment scheduling and marketing solution for small businesses. Visit Genbook and follow the company at @GenbookTeam. When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. “Clients
- [5 Things You Can Do To Facilitate a Working Social Media Policy](https://www.interactmarketing.com/5-things-you-can-do-to-facilitate-a-working-social-media-policy-2/) - Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a company wide social media policy will
- [5 Ways to Take Charge of Your Online Reputation](https://www.interactmarketing.com/5-ways-to-take-charge-of-your-online-reputation/) - Why wait for your online reputation to be tarnished when you can manage it as early as now? Online Reputation Management is important, especially during these times when anything and everything can be said about you and then it all gets publicized online.
- [6 Steps To Managing Your Online Reputation](https://www.interactmarketing.com/6-steps-to-managing-your-online-reputation/) - Susan Adams Forbes Staff This can be your best friend or your worst enemy. Lori Randall Stradtman, author of Online Reputation Management for Dummies, tells what she calls a “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. That quip helps explain the increased number of players in the
- [6 Tips for Handling Breaking Crises on Twitter](https://www.interactmarketing.com/6-tips-for-handling-breaking-crises-on-twitter/) - Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence. If the past year has taught us anything about reputation management
- [An SEO Playbook For 2012](https://www.interactmarketing.com/an-seo-playbook-for-2012/) - Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the years, quality optimizers have become more prone to avoid technical tricks
- [B2B Marketing Social Networks for more Business Leads](https://www.interactmarketing.com/b2b-marketing-social-networks-for-more-business-leads/) - Social Media Marketing has been one of the most successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing
- [B2B social media use growing – or is it?](https://www.interactmarketing.com/b2b-social-media-use-growing-or-is-it/) - Subscribe For Updates Home Industry News B2B Marketing News2011-11-17 Tweet According to a recent study from strategic consulting company White Horse, B2B marketers are using social media more prevalently compared to B2C companies, contrary to popular belief, BtoB Online reports. Specifically, it was revealed that 86 percent of B2B companies participate in some form
- [Badgeville One of Five Enterprise Tech Marketing Platforms Highlighted in New …](https://www.interactmarketing.com/badgeville-one-of-five-enterprise-tech-marketing-platforms-highlighted-in-new/) - MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) -- In an independent report of top enterprise B2B marketing technologies entitled "Market Overview: 2011 Social Media Platforms For B2B Tech Marketing," Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation. Badgeville, a provider of behavior lifecycle management
- [Choose the Right Social Platform For Your Business](https://www.interactmarketing.com/choose-the-right-social-platform-for-your-business/) - With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you
- [Common SEO Mistakes](https://www.interactmarketing.com/common-seo-mistakes/) - SEO Mistakes You Should Avoid SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business,
- [Conductor Launches Non-Profit Foundation to Help New York Charities Improve …](https://www.interactmarketing.com/conductor-launches-non-profit-foundation-to-help-new-york-charities-improve/) - NEW YORK, NY, Nov 17, 2011 (MARKETWIRE via COMTEX) -- Conductor, the leader in Search Engine Optimization (SEO) technology, today announced the launch of the Conductor Foundation, an initiative to increase the online visibility of local New York City non-profit organizations through training workshops and the Conductor Searchlight Grant, which includes SEO consultation and pro-bono
- [Conductor Launches Non-Profit Foundation to Help New York Charities Improve …](https://www.interactmarketing.com/conductor-launches-non-profit-foundation-to-help-new-york-charities-improve/) - NEW YORK, NY, Nov 17, 2011 (MARKETWIRE via COMTEX) -- Conductor, the leader in Search Engine Optimization (SEO) technology, today announced the launch of the Conductor Foundation, an initiative to increase the online visibility of local New York City non-profit organizations through training workshops and the Conductor Searchlight Grant, which includes SEO consultation and pro-bono
- [Consumers want 'free stuff' from social, marketers think they 'want to be heard'](https://www.interactmarketing.com/consumers-want-free-stuff-from-social-marketers-think-they-want-to-be-heard/) - According to the 1,300-plus consumers surveyed online globally, there was found to be an expectation that a brand follow, like, post or preference in a social media environment would enable a person to; be eligible for exclusive offers (67%), have the opportunity to interact with other customers who share the same experiences (60%) and gain
- [Drug Companies Wait for FDA Guidelines on Social Media Marketing](https://www.interactmarketing.com/drug-companies-wait-for-fda-guidelines-on-social-media-marketing/) - --Guest post by American University graduate student Natalie Shuster. Since 2009, the Food and Drug Administration (FDA) has engaged in active conversation with national pharmaceutical and biotechnology companies regarding the need to utilize rapidly expanding online social media and digital media platforms. With the FDA’s 2010 “Public Hearing on Promotion of FDA-Regulated Medical Products Using
- [Edward Dovner](https://www.interactmarketing.com/edward-dovner/) - Edward Dovner is an entrepreneur. Discover how Edward built a successful career through his business ventures. Mr. Dovner has built and sold businesses.
- [For online reputation, transparency is king](https://www.interactmarketing.com/for-online-reputation-transparency-is-king/) - A lot will change when it comes to the future of online reputation, but one thing looks to remain static: transparency will always be important so users know on what grounds their reputations are being established. Interestingly, that goes for both service providers and their users. On the provider side, Yahoo’s Luke Beatty, it’s VP
- [GE’s Beth Comstock: Social Media Redefines the Focus Group](https://www.interactmarketing.com/ges-beth-comstock-social-media-redefines-the-focus-group/) - Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of
- [How SEO Companies Are Getting Results, Social Media Press Releases From …](https://www.interactmarketing.com/how-seo-companies-are-getting-results-social-media-press-releases-from/) - Those in the business of building an online presence for their clients via press releases will rejoice in January as PRUnderground adds even more tools and functions to it’s social media press release distribution site; a site which already boasts results on Google within five minutes. New York, NY (PRUnderground) November 29th, 2011 PRUnderground plans
- [How Social Media Changed ESPN Audio’s Super Bowl Week](https://www.interactmarketing.com/how-social-media-changed-espn-audios-super-bowl-week/) - Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach. They’re also changing how the world’s biggest broadcast media companies do business. Mashable recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how
- [How to Market to Baby Boomers Online](https://www.interactmarketing.com/how-to-market-to-baby-boomers-online/) - The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our bonus one-of-a-kind cookbook. If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs
- [How to Master Brand Management Online](https://www.interactmarketing.com/how-to-master-brand-management-online/) - Welcome to the world wide wild west of brand management. Between Facebook, Twitter, Google+, foursquare, YouTube, and your company’s website – and I’m just getting started – clients and customers have dozens and sometimes hundreds of ways to find out information about you and tell you (and the rest of the world) what they think.
- [Is Social Media Marketing Right for Small Business?](https://www.interactmarketing.com/is-social-media-marketing-right-for-small-business/) - The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family
- [LCCC professor introduces social media marketing strategies to students](https://www.interactmarketing.com/lccc-professor-introduces-social-media-marketing-strategies-to-students/) - Students at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester. LCCC Assistant Professor Michael Zellers developed the curriculum for the class, "Social media is changing the way the world does business and the way that businesses reach their customers," said Zellers. "It's also changing
- [MarketingSherpa and Slingshot SEO Present Free Webinar on Choosing the Right …](https://www.interactmarketing.com/marketingsherpa-and-slingshot-seo-present-free-webinar-on-choosing-the-right/) - INDIANAPOLIS, IN, Dec 08, 2011 (MARKETWIRE via COMTEX) -- Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a strategic SEO
- [October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer](https://www.interactmarketing.com/october-2011-sets-video-viewing-record-with-21-1-hours-per-viewer/) - share Comment I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both of which set an all time high, along
- [Online Reputation Management for Dentists](https://www.interactmarketing.com/online-reputation-management-for-dentists/) - “Drill baby, drill!” might be a rallying cry at the Republican National Convention, but you’ll never hear it chanted in the waiting room at the dentist’s office. That is why dentists need reputation management. At a certain point in your career as a dentist, you’ve probably realized that people are scared of those medieval tools
- [Radian6: It’s All About Listening to the Customer](https://www.interactmarketing.com/radian6-its-all-about-listening-to-the-customer/) - Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com (NYSE: CRM) earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even
- [Research Reveals 'Social Media Variance' Between Customers, Marketers](https://www.interactmarketing.com/research-reveals-social-media-variance-between-customers-marketers/) - We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue. According to the “Variance in the Social Brand Experience” study, consumers expect to be offered unique experiences, savings and promotions as a continuous part
- [Resources From Marketwire and Sysomos Help Businesses Build Successful Social …](https://www.interactmarketing.com/resources-from-marketwire-and-sysomos-help-businesses-build-successful-social/) - TORONTO, Nov 17, 2011 (MARKETWIRE via COMTEX) -- In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an
- [Say Goodbye To The Black Google Navigation Bar, & Hello "Google Bar"](https://www.interactmarketing.com/say-goodbye-to-the-black-google-navigation-bar-hello-google-bar/) - share Comment It wasn't very long ago that Google moved to a new design for their "Google navigation bar" that sits across the top of the browser, creating a simple but bold black bar with simple links to other Google services. Today Google announced the next evolution of that Google bar, which begins rolling out
- [SEO for Google+ Profiles and Pages](https://www.interactmarketing.com/seo-for-google-profiles-and-pages/) - One thing I've been particularly obsessed with recently is the SEO elements of social profiles. It began with checking out the SEO for Facebook fan pages and then onto social content. Now, it's time to take a look at the differences between the optimization of your Google+ personal profile and the new Google+ Pages. SEO
- [Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post ...](https://www.interactmarketing.com/shift-in-seo-knowledge-experience-priorities-in-a-post-penguin-and-post/) - The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and year after year, month after month, when Comscore announces their market share statistics, Google has consistently maintained about 60 to 70 percent of the total market share for many years.
- [Social Media Books: Smart Business, Social Business](https://www.interactmarketing.com/social-media-books-smart-business-social-business/) - “Smart Business, Social Business” is your first published book. After working in social media for so long, what inspired you to finally take the leap? Well I saw that there was a sort of a disconnect in the market. There are already a ton of books on social media marketing today which cover just that
- [Social Media Management Software Provider Awareness, Inc. Expands Client Base …](https://www.interactmarketing.com/social-media-management-software-provider-awareness-inc-expands-client-base/) - BURLINGTON, MA, Nov 17, 2011 (MARKETWIRE via COMTEX) -- Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries. New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like
- [Social Media Marketing: 5 Predictions for 2012](https://www.interactmarketing.com/social-media-marketing-5-predictions-for-2012/) - OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts
- [Strange Encounters of the SEO Kind](https://www.interactmarketing.com/strange-encounters-of-the-seo-kind/) - We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. But from time to time in our daily work, we also see some “Strange Encounters of the SEO Kind.” A panel at SES
- [Survey Says SEO The Single Most Important Marketing Channel For SMBs](https://www.interactmarketing.com/survey-says-seo-the-single-most-important-marketing-channel-for-smbs/) - SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into
- [The 5 factors that affect the SEO of your website](https://www.interactmarketing.com/the-5-factors-that-affect-the-seo-of-your-website/) - Questions about SEO Today it is impossible to think that it is just enough to build a website to succeed online. The whole Search Engine Optimization (SEO) system has evolved both with consumers and search engines. To succeed it is necessary to do multiple SEO activities related to your website in order to achieve the
- [The Best Small Business Takeaways](https://www.interactmarketing.com/the-best-small-business-takeaways/) - Small Business Trends 31 Experts Share Advice for Buying Web-Based Software 3 Steps to Mastering Good Blogger Outreach The Best Small Business Takeaways Black Friday, Small Business Saturday and Cyber Monday Kick Off a Big Shopping Weekend An Easy Way to Give More to Charity The best small business takeways and more are
- [The Sharing Power of Facebook](https://www.interactmarketing.com/the-sharing-power-of-facebook/) - Few people now doubt the colossal importance of Facebook in our world. Established in 2004 Facebook is valued today at over 50 billion dollars and it is home to over 600 million users. It is among the largest intentional communities our world has seen. The Facebook community now surpasses the populations of all but two
- [Top 6 Social Media Marketing Trends of 2011](https://www.interactmarketing.com/top-6-social-media-marketing-trends-of-2011/) - Every so often you experience a year in which everything in the marketing world changes because of rapid innovation in digital and in social media. This wasn’t one of those years. Instead, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms. This was not a year like 2006,
- [Top Tricks For Marketing a Fundraiser Using Social Media](https://www.interactmarketing.com/top-tricks-for-marketing-a-fundraiser-using-social-media/) - Fundraising event marketing As a non profit organization you are planning a special event to create awareness in your community about the work you do. You, the staff and volunteers have spent countless hours planning an amazing event that will show the entire City what you do. How much would you be showing if no
- [Trapit Discovery Engine Launches, on a ‘Collision Course with Google’](https://www.interactmarketing.com/trapit-discovery-engine-launches-on-a-collision-course-with-google/) - Trapit, a content discovery engine that learns your preferences and behaviors, has entered its open beta stage. While it doesn't strictly fall into the realm of search, a Trapit co-founder indicates that Google and Trapit are on a collision course. The Intelligent Trapit Discovery Engine The idea of "discovery engines," real-time searches that bring you
- [Want Your Facebook Fans To Be More Active? Here’s A Simple Trick That Works …](https://www.interactmarketing.com/want-your-facebook-fans-to-be-more-active-heres-a-simple-trick-that-works/) - This Facebook Fan Page tip is from Bipper Media, a content social media marketing firm that helps local small business connect to new customers, and generate more exposure for their brand, products, and services. Having a Facebook Fan Page is a great thing for any business regardless of their size. A Facebook Fan Page is
- [What Is an SEO Content Writer?](https://www.interactmarketing.com/what-is-an-seo-content-writer/) - An SEO content writer is someone who provides writing, usually in the form of short articles, for websites for the purposes of SEO. Your writing helps online businesses rank higher in search results. Wait, back up... what's SEO? It stands for Search Engine Optimization. Want your client's website to show up first in a list
- [YouTube Video Manager Gets An Update & A Facelift](https://www.interactmarketing.com/youtube-video-manager-gets-an-update-a-facelift/) - YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they've just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. The New YouTube Video
- [87 More Vital Social Media Marketing Facts and Stats for 2012](https://www.interactmarketing.com/87-more-vital-social-media-marketing-facts-and-stats-for-2012/) - Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years?
- [Social media marketing research shows Pinterest as most important platform for …](https://www.interactmarketing.com/social-media-marketing-research-shows-pinterest-as-most-important-platform-for/) - Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented
- [Search Engine Optimization Tips To Increase The Success Of Your Business](https://www.interactmarketing.com/search-engine-optimization-tips-to-increase-the-success-of-your-business/) - With very little guidance you can successfully apply some of the most basic and effective SEO techniques. Continue reading this article for some suggestions on SEO. Present yourself in a way that highlights your expert status. This tactic will maximize internet marketing efforts. Make sure that you create a site that has a specific targeted
- [3 Lessons Social Media Marketers Can Learn From Big Bird](https://www.interactmarketing.com/3-lessons-social-media-marketers-can-learn-from-big-bird/) - Last week’s presidential debate had a lot of people talking about winners and losers. One of the biggest winners in terms of marketing was Big Bird or more accurately PBS. After Mitt Romney addressed spending cuts that would affect PBS and the big yellow bird, people latched onto the thought of loosing such an influential character from their childhood and responded with mixed emotions.
- [SEMrush Study Delivers SEO Community Valuable Insights on Voice Search](https://www.interactmarketing.com/semrush-study-delivers-seo-community-valuable-insights-on-voice-search/) - Voice search continues to rise and is something that cannot be overlooked. According to Search Engine Land, 50 percent of all searches will be voice searches by 2020. With half of searches accounted for being voice, it is important for businesses to begin optimizing their websites for voice search, or else they will be left
- [Should You Invest Ad Spend on Social, Search or Both?](https://www.interactmarketing.com/should-you-invest-ad-spend-on-social-search-or-both/) - Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is
- [How to Leverage Content Marketing When You Don’t Know What to Say](https://www.interactmarketing.com/how-to-leverage-content-marketing-when-you-dont-know-what-to-say/) - Just when you think you’ve said all you can say in your blog, think again. Content marketing is a never-ending road of creative work that you should be leveraging consistently. Images, videos, podcasts, and interactive content all contribute to a content strategy to out-do the competition. Remember, content is king – good content that is.
- [What Google Algorithm Updates in 2018 Taught Us](https://www.interactmarketing.com/what-google-algorithm-updates-in-2018-taught-us/) - In 2018, Google really took all of the SEO community, digital marketers and business owners for a ride that had ups and downs, twists and turns and everything in between. The recent March 12th “Florida 2” update has people reeling as well. With each algorithm update, whether it be big or small, SEOs learned a
- [Take Your Instagram Account to the Next Level](https://www.interactmarketing.com/take-your-instagram-account-to-the-next-level/) - Everyone uses Instagram and claims that they know how to use it, and while it does seem easy, developing a killer Instagram strategy takes a lot of work and experience. From the photo to the caption, and other essentials like stories and hashtags, here’s what you should be doing to take your Instagram account to
- [New Data Show Big Changes in the Way Users View Video. Don't Fall Behind.](https://www.interactmarketing.com/new-data-shows-big-changes-in-the-way-users-view-video-dont-fall-behind/) - Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned
- [What to Expect When Facebook Sunsets Relevance Score](https://www.interactmarketing.com/what-to-expect-when-facebook-sunsets-relevance-score/) - Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance
- [Facebook Announces Platform Redesign & Privacy Push](https://www.interactmarketing.com/facebook-announces-platform-redesign-privacy-push/) - On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused
- [Everything You Need to Know About an SSL Certificate](https://www.interactmarketing.com/everything-you-need-to-know-about-an-ssl-certificate/) - Launching your website is a huge step for business owners. You agonize over the site’s copy, the feeling conveyed by the images on your homepage, and overall user experience. You take the recommended security precautions by ensuring your login page isn’t publicly accessible and that you’ve chosen a better username than “admin”. Still, there is
- [Interact Marketing Announces Spin-Off of SlingshotSEO Division](https://www.interactmarketing.com/interact-marketing-announces-spin-off-of-slingshotseo-division/) - After purchasing and relaunching the highly successful SlingshotSEO brand name, Interact parent Ecommerge, Inc. has announced that it will strategically spin off the division later this year. Following the acquisition of SlingshotSEO in 2017, Interact Marketing parent company Ecommerge, Inc. has announced they will spin off the brand as a separate company later in 2019.
- [Interact Marketing Announces Geofencing Advertising Service](https://www.interactmarketing.com/interact-marketing-announces-geofencing-advertising-service/) - With geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing service to clients. NEW WINDSOR, N.Y. (PRWEB) APRIL 18, 2019 - Leading New York digital marketing agency, Interact Marketing, has announced a new online advertising service offering, Geofencing, which allows clients to serve banner ads to individuals based on
- [Interact Marketing Hits Double Digit Growth in First Quarter of 2019](https://www.interactmarketing.com/interact-marketing-hits-double-digit-growth-in-first-quarter-of-2019/) - As a result of an expansion in its sales force and regional coverage as well as a concentration on vertical markets, Interact Marketing reported double digit revenue growth in Q1 2019. NEW WINDSOR, N.Y. (PRWEB) APRIL 23, 2019 - Interact Marketing, leading digital marketing agency in New York’s Hudson Valley, reported double digit revenue growth in
- [Interact With Us Episode 2: Foundational SEO - Website Uptime & Speed](https://www.interactmarketing.com/interact-with-us-episode-2-foundational-seo-website-uptime-speed/) - A solid foundation is absolutely necessary when it comes to running a successful business. The same is true for SEO. In Episode Two of our live series “Interact With Us”, Interact Marketing CEO Joe Beccalori discussed two foundational elements of technical SEO: website uptime and speed. Below is a summary of what you may have
- [Interact Marketing Establishes Midtown Office Presence in NYC](https://www.interactmarketing.com/interact-marketing-establishes-midtown-office-presence-in-nyc/) - Interact Marketing is returning to New York City with a new location in Bryant Park. NEW WINDSOR, N.Y. (PRWEB) APRIL 11, 2019 - Interact Marketing, leading digital marketing agency in New York’s Hudson Valley announced a third location has been established in New York City. The new Bryant Park office space is based out of a
- [Interact Marketing’s Total Charitable Contribution Grows to 5% in 2019](https://www.interactmarketing.com/interact-marketings-total-charitable-contribution-grows-to-5-in-2019/) - Interact Marketing commits to nonprofit organizations through discounted service offerings, hours invested in giving back, and cash donations by dedicating 5% of gross revenue to charity. NEW WINDSOR, N.Y. (PRWEB) APRIL 09, 2019 - Leading New York digital marketing agency, Interact Marketing, has increased the company’s charitable contribution of gross revenue to 5% over the past
- [Knowing Your Audience: A Digital Agency’s Tips for Social Media](https://www.interactmarketing.com/knowing-your-audience-a-digital-agencys-tips-for-social-media/) - Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know”
- [Interact Marketing Launches High Availability Cloud Hosting](https://www.interactmarketing.com/interact-marketing-launches-high-availability-cloud-hosting/) - Interact Marketing’s new cloud hosting service surpasses industry standards in hosting quality, security, and additional service options. NEW WINDSOR, N.Y. (PRWEB) MARCH 27, 2019 – Leading New York digital marketing agency, Interact Marketing, launched a new cloud-based hosting option for premium hosted clients. Revolutionary high availability cloud hosting enables website owners to worry less about their site
- [Interact Marketing Adds Additional Certification to Maintain Commitment to Quality](https://www.interactmarketing.com/interact-marketing-adds-additional-certification-to-maintain-commitment-to-quality/) - Interact Marketing now maintains Facebook Certified Buyer status, further solidifying a company-wide commitment to maximize service value to clients. NEW WINDSOR, N.Y. (PRWEB) MARCH 21, 2019 – On March 9, 2019, head of Interact Marketing’s social media department, Kristen Semple earned the Facebook Blueprint Buyer Certification. This digital badge verifies that Facebook ad campaigns managed by
- [Interact Marketing Develops Digital Dashboard Touchscreen at Company Headquarters](https://www.interactmarketing.com/interact-marketing-develops-digital-dashboard-touchscreen-at-company-headquarters/) - Interact Marketing develops an innovative digital dashboard to track the agency’s efficiency, budget and profitability. The touchscreen digital dashboard is in line with the company’s 2019 First Quarter theme of “See Clearly Now”. NEW WINDSOR, N.Y. (PRWEB) MARCH 14, 2019 – Leading New York digital marketing agency, Interact Marketing, developed a digital dashboard to have a
- [Interact Marketing Sponsors Annual International Women’s Day Celebration](https://www.interactmarketing.com/interact-marketing-sponsors-annual-international-womens-day-celebration/) - The Hudson Valley Celebration of International Women’s Day, organized by the Women’s Professional Network will take place March 5th. Interact Marketing will sponsor this event for a second year in a row. NEW WINDSOR, N.Y. (PRWEB) MARCH 01, 2019 – Hudson Valley-based digital marketing agency Interact Marketing will sponsor the Women’s Professional Network (WPN) organized celebration
- [Interact Marketing Launches Podcast and Video Webinar Series on Digital Marketing](https://www.interactmarketing.com/interact-marketing-launches-podcast-and-video-webinar-series-on-digital-marketing/) - Interact Marketing’s brand new in-house studio will produce podcasts and video webinars where local entrepreneurs will be interviewed and actionable marketing strategies will be discussed. NEW WINDSOR, N.Y. (PRWEB) MARCH 05, 2019 – Leading digital marketing agency in New York, Interact Marketing, launched a podcast and video webinar series, entitled “Interact With Us”, on March 4,
- [Interact Marketing Kicks Off Spring 2019 Internship Program](https://www.interactmarketing.com/interact-marketing-kicks-off-spring-2019-internship-program/) - Interact Marketing’s robust internship program launched again for the Spring semester on February 4th, 2019. Local college students will participate to gain transferable skills and hands-on experience in digital marketing. NEW WINDSOR, N.Y. (PRWEB) FEBRUARY 21, 2019 – Hudson Valley-based digital marketing agency Interact Marketing has launched their Spring internship program with four exemplary interns from
- [Interact Marketing Retains President’s Circle Membership at Orange County Chamber of Commerce](https://www.interactmarketing.com/interact-marketing-retains-presidents-circle-membership-at-orange-county-chamber-of-commerce/) - For the second straight year, Interact Marketing of New Windsor, NY has maintained President’s Circle membership status in the Orange County Chamber of Commerce. NEW WINDSOR, N.Y. (PRWEB) FEBRUARY 12, 2019 – As Orange County, New York’s fastest growing digital marketing agency, Interact Marketing has been included in the President’s Circle at the local Chamber for
- [Interact Marketing Retains President’s Circle Membership at Orange County Chamber of Commerce](https://www.interactmarketing.com/interact-marketing-retains-presidents-circle-membership-at-orange-county-chamber-of-commerce/) - For the second straight year, Interact Marketing of New Windsor, NY has maintained President’s Circle membership status in the Orange County Chamber of Commerce. NEW WINDSOR, N.Y. (PRWEB) FEBRUARY 12, 2019 – As Orange County, New York’s fastest growing digital marketing agency, Interact Marketing has been included in the President’s Circle at the local Chamber for
- [Interact Marketing Launches Workplace Wellness Program](https://www.interactmarketing.com/interact-marketing-launches-workplace-wellness-program/) - Our new wellness initiative will lead to not only personal well-being and vitality, but also increased efficiency and mental clarity on our client engagements, software development, and marketing strategies.
- [NY Digital Agency Focuses on Results via Employee Wellness Program](https://www.interactmarketing.com/ny-digital-agency-focuses-on-results-via-employee-wellness-program/) - Interact Marketing doubles down on corporate wellness. NEW WINDSOR, NEW YORK (PRWEB) OCTOBER 04, 2017 - For the second year, Interact Marketing, a leading NY digital marketing agency has reinforced its commitment to employee wellness. On Friday, the team toured the newly expanded Gold’s Gym in Newburgh, New York where employees will be able to take advantage of
- [Interact Marketing to acquire Slingshot SEO Agency Brand in Relevance.com spin-off deal](https://www.interactmarketing.com/interact-marketing-to-acquire-slingshot-seo-agency-brand-in-relevance-com-spin-off-deal/) - Former Top 5 Market Leader finds a new home in New York NEW YORK (PRWEB) DECEMBER 13, 2017 - Interact Marketing parent Ecommerge, Inc. has entered a binding agreement this week to purchase the once high-flying brand Slingshot SEO from Relevance.com in an all-cash deal. Slingshot SEO had become a national success story during the search engine optimization
- [Interact Marketing, Inc. Expands Their Wellness Program](https://www.interactmarketing.com/interact-marketing-inc-expands-their-wellness-program/) - Interact Marketing is making changes in the office, as well as updating procedures to more closely meet the needs of employees, we are taking a more in-depth commitment to employee wellness. Highlights include a new cappuccino machine, workout room, and flexible Friday hours. NEW WINDSOR, N.Y. (PRWEB) FEBRUARY 05, 2019 - Following the official launch of leading
- [Law Firms Can’t Compete Without These 3 Marketing Strategies Online](https://www.interactmarketing.com/law-firm-marketing/) - Before retaining an agency to coordinate law firm marketing, it’s important to check their credentials. Read the 3 marketing activities you need to compete.
- [Facebook To Eliminate Ad Set Budgets by September 2019](https://www.interactmarketing.com/facebook-to-eliminate-ad-set-budgets-by-september-2019/) - Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making
- [How Medical Offices Can Leverage Search Engines](https://www.interactmarketing.com/how-medical-offices-can-leverage-search-engines/) - Ranking on page one of a search engine like Google has never been more competitive than it is now, even for local businesses. With constant algorithm updates from Google, it is absolutely crucial to stay on top of your website and the latest search engine optimization (SEO) tactics, both generally speaking and drilling down to
- [What Facebook Admins Should Do that Other Checklists Don’t Mention](https://www.interactmarketing.com/what-facebook-admins-should-do-that-other-checklists-dont-mention/) - Businesses can leverage social media to share updates and engage on a more personal level with customers and fans. What’s great about a Facebook Business Page is that you have insights into incredible data that can help you grow your business and compete in your industry. If you’re just establishing a Facebook Business Page now
- [4 Signs It’s Time to Start SEO (HINT: It Is Time)](https://www.interactmarketing.com/4-signs-its-time-to-start-seo/) - Since its inception, search engine optimization is seen either as internet witchcraft by some, or an integral part of their digital marketing strategy to others. The reality is that if you are not leveraging SEO today, at least one of your competitors is. If you’ve been resistant to the idea of investing resources into SEO,
- [Moz To Update Domain Authority Metric March 5th](https://www.interactmarketing.com/moz-to-update-domain-authority-metric-march-5th/) - A frequently used, but fiercely debated metric in the SEO community is at the center of an announcement by SEO software company Moz. Domain Authority will be updated citing new data in March of 2019. Domain Authority was developed by Moz as a quick way for someone to gauge the authority of a website without
- [Facebook Collaborative Ads Will Create New Opportunities for Advertisers](https://www.interactmarketing.com/facebook-collaborative-ads-will-create-new-opportunities-for-advertisers/) - We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve
- [Organic Search Engine Optimization](https://www.interactmarketing.com/test-post1/) - Organic Search Engine Optimization (SEO), also referred to as natural search optimization, is an Internet marketing practice designed to get companies on page one of search engine results — without advertising — for key phrases commonly searched for relating to a company’s products or services. At Interact, we only use ethical SEO tactics that generate
- [Social Media Marketing](https://www.interactmarketing.com/test-post2/) - Contemporary communications demands modern tools and distribution channels. With Google and the other search engines ranking social media sites at the top of the Internet’s food chain, it is clear that social media can elevate a company or brand’s profile to protect or promote their business. We search engine optimize the content we create and
- [5 Benefits of Hiring a Digital Marketing Agency](https://www.interactmarketing.com/5-benefits-of-hiring-a-digital-marketing-agency/) - Digital Marketing plays a huge role in how successful your business’s brand awareness is in a world where eyes are constantly occupied by a screen. Integrating a multichannel approach is vital, as companies evaluate the return on investment for building a great website, running ads online, and curating an engaging social presence. Attempting to run
- [Changes to Online Reputation Management Are Coming in 2019](https://www.interactmarketing.com/changes-to-online-reputation-management-are-coming-in-2019/) - The online reputation of your business is more important now than it ever was, particularly over the past 5 years. With the rise of review websites, influencer marketing, and ecommerce, the way people shop just isn’t the same as it was before the internet. You know why you need an online reputation management strategy. What we
- [5 reasons you need an online reputation management strategy](https://www.interactmarketing.com/5-reasons-you-need-an-online-reputation-management-strategy/) - Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
- [Insight: Changes the SEO Community Anticipates in 2019](https://www.interactmarketing.com/insight-changes-the-seo-community-anticipates-in-2019/) - In 2019, if you’re only optimizing meta data and loading keywords onto your pages, you’ll be left in the dust by SEO companies pushing the envelope to give search engine crawlers the data they need to bring their sites to the top. Though tried and tested tactics should not be pushed aside entirely, Google has
- [What WordPress 5.0 and Gutenberg Mean for Your Website](https://www.interactmarketing.com/what-wordpress-5-0-and-gutenberg-mean-for-your-website/) - If your website is one of the 59% of all sites using WordPress as your content management system, you probably know that the CMS giant has been developing the editor that will change the entire interface. Web developers have mixed feelings about it. This update, Gutenberg, marks a drastic change in the self-hosted WordPress community,
- [Google Maps Updates with Incredible Detail & Accuracy](https://www.interactmarketing.com/google-maps-updates-with-incredible-detail-accuracy/) - Google Maps has been around since 2005, and the GPS service has improved tremendously in the years following. With the rise of smartphones, Google Maps has been there to help millions of people find faraway places, warn about traffic ahead, and find new restaurants in the area. Though Yahoo and MapQuest had been first to
- [Google’s Guide to the Galaxy](https://www.interactmarketing.com/googles-guide-to-the-galaxy/) - It seems like Google works to make science fiction dreams into reality on a regular basis. Almost 40 years ago, Douglas Adams dreamt up a hand-held universal repository of information that could easily provide the user with information on any topic or item. Now, with the upcoming release of Google Lens AI for Google Images,
- [Google Search Data and Predictive Analytics: What We Search on Google Reveals What’s Really Going On](https://www.interactmarketing.com/google-search-data-and-predictive-analytics-what-we-search-on-google-reveals-whats-really-going-on/) - Wouldn’t we all love to peer inside the minds of our customers to see how we could better reach them and serve their needs? With Google, you actually can—to an extent. Google Trends is an online resource that anyone can use to research and compare terms to get statistics on how frequently they’re searched. This
- [Google AdWords Update: Ad Suggestions Might Already Be Running on Your Dime](https://www.interactmarketing.com/google-adwords-update-ad-suggestions-might-already-be-running-on-your-dime/) - Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search
- [Virtual Reality & Voice Activated Search: What's to Come](https://www.interactmarketing.com/virtual-reality-voice-activated-search-whats-to-come/) - Digital marketers are facing a paradigm shift in the way consumers are getting access to content. The rise of virtual reality (VR) offers a more immersive user experience than what was once only conceivably possible in science fiction. The smartphone revolution has spurred innovation for VR to become a huge opportunity for digital marketers looking
- [What’s In Wordpress’s Gutenberg Editor](https://www.interactmarketing.com/whats-in-wordpresss-gutenberg-editor/) - As Wordpress keeps us all on the hook waiting for their revolutionary update, the Gutenberg Editor, they’ve released a plugin for beta testing. Wordpress 4.8 was recently launched in early June, an update that featured more straightforward text and image editing sidebar widgets. As a whole, the most recent update was far more user friendly
- [International social media marketing is more than just a Facebook page](https://www.interactmarketing.com/international-social-media-marketing-is-more-than-just-a-facebook-page/) - International Business When news recently broke that Twitter is joining forces with Mixi to compete against Facebook in Japan, the question on the lips of most Americans was, “What in the world is Mixi?” Since MySpace long ago became what Seth Meyers of Saturday Night Live calls “the abandoned amusement park of the Internet,”
- [MarketingSherpa and Slingshot SEO Present Free Webinar on Choosing the Right …](https://www.interactmarketing.com/marketingsherpa-and-slingshot-seo-present-free-webinar-on-choosing-the-right-2/) - December 08, 2011 -- INDIANAPOLIS, IN -- (Marketwire) -- 12/08/11 -- Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a
- [Do Google’s Changes to their Shopping Platform Go Far Enough?](https://www.interactmarketing.com/do-googles-changes-to-their-shopping-platform-go-far-enough/) - After news of the European Union’s $2.7 billion antitrust fine on Google broke in June, Google’s been making changes to its shopping interface to be in compliance with the regulatory body. The fine came as a result of EU officials’ objections to the way Google’s shopping interface was essentially “monopolizing” online shopping. The EU concluded
- [5 Steps to Improving Your Brand's Social Reputation Online](https://www.interactmarketing.com/5-steps-to-improving-your-brands-social-reputation-online/) - If you’ve implemented any kind of social strategy, your brand’s presence is likely peppered across multiple social channels. With so many different platforms to stay on top of, it can be difficult to manage your brand’s online social reputation. But don’t let your social strategy turn into multiple online identities. Here are five tips from
- [Social Media Engagement Drives Sales, Study Reveals](https://www.interactmarketing.com/social-media-engagement-drives-sales-study-reveals/) - Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social
- [Big Social Media Plans + Small Budget = No Problem.](https://www.interactmarketing.com/big-social-media-plans-small-budget-no-problem/) - Three simple steps to help marketers get the biggest bang for their social media buck. When it comes to marketing budgets, big isn’t always better in social media marketing.
- [Which Social Media Marketing Tactics Work Best?](https://www.interactmarketing.com/which-social-media-marketing-tactics-work-best/) - (eM+C)—Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance. Ascend2, an agency consulting company, surveyed marketing professionals around the world in February
- [What do Sex, Food and Social Media Marketing Have in Common?](https://www.interactmarketing.com/what-do-sex-food-and-social-media-marketing-have-in-common/) - From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then
- [5 Basic SEO Tips For Beginners](https://www.interactmarketing.com/5-basic-seo-tips-for-beginners/) - Most people tend to start their own blog or website for different reasons. Some of them might want to sell stuff, earn some money blogging, build their online portfolio and others just want to share their personal thoughts. In order for their sites to be successful they need to have visitors or readers. These readers
- [Reputation Management: Handling Negative Reviews](https://www.interactmarketing.com/reputation-management-handling-negative-reviews/) - Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive. As a reviewer you can discuss your experience at the doctor’s office, how that cup of Joe at the local coffee shop was, or your experience
- [SEO : The Movie Documentary due for release today 6/20/2017.](https://www.interactmarketing.com/seo-the-movie-due-for-release-today/) - Today, SEO: The Movie, is due to launch today. This movie about the SEO industry is actually a full-length documentary featuring a varying array of search industry leaders.
- [Keranique Hair Regrowth Product Highlight](https://www.interactmarketing.com/keranique-hair-regrowth-product-highlight/) - Keranique® Hair Regrowth System is a popular hair regrowth product designed specifically for a woman's unique hair needs. It works by way of a three step process. Shampoo & Condition: Keranique produces a unique scalp-stimulating shampoo and conditioner. The conditioner contains Keratin, which is a popular hair health product ingredient. The shampoo is designed for
- [Google Optimize – Now Free for Everyone in a Lite Version!](https://www.interactmarketing.com/google-optimize-now-free/) - Once only available as part of the premium Google Analytics 360 Suite, a slimmed-down version of Google Optimize is now free! Google Optimize is an easy to implement A/B testing tool that allows you to run experiments on your webpage. Create variants to landing pages without having to wait for your technical team to implement
- [Ten Ways to Repurpose Older Blog Content](https://www.interactmarketing.com/eight-ways-to-repurpose-older-blog-content/) - Don't delete those old blog posts - re-use them! Here are some tips on making them shiny and new again.
- [Clever Use of Display Ads by Hefty During 2016 Campaign Season](https://www.interactmarketing.com/clever-use-of-display-ads-by-hefty/) - Have you noticed a few less political ads on the Internet lately and how Hefty is leveraging election season with a clever campaign? Learn how they are getting attention from consumers
- [New Facebook Layouts Are Rolling Out Again This Week](https://www.interactmarketing.com/new-facebook-layouts-rolling-out/) - Facebook is once again rolling out a new page layout for business pages on desktop. It seems to be rolling out on an account-by-account basis (we had to try 4 accounts before we spotted the new layout), so you may not have it yet. Overall, the look is much cleaner, and will allow you to
- [Facebook Reactions - Halloween Updates for 2017](https://www.interactmarketing.com/facebook-reactions-halloween-update/) - Facebook has updated the Reactions button to celebrate Halloween and has also added Masks to Facebook Live, including Halloween-themed skull, pumpkin, witch, and an evil queen.
- [Social Media Solutions for the Health Care Industry](https://www.interactmarketing.com/social-media-solutions-for-the-healthcare-industry/) - How to Stay Compliant in Today’s Regulatory Environment While other industries enthusiastically stirred social media into the marketing mix, pharmaceutical companies at first refrained. For one thing, worries about losing control over brand messaging—a concern of all online marketers—made drug firms reluctant to wholeheartedly embrace social media at first. Social media also intimidated pharma for
- [Interact Marketing Joins Industry Leaders in SOPA Internet Censorship Protest](https://www.interactmarketing.com/interact-marketing-joins-industry-leaders-in-sopa-internet-censorship-protest/) - Interact Marketing will be among the companies including Wikipedia and Google on January 18th publicly displaying protest of the proposed SOPA and PIPA acts on their website. The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) are currently sitting in Congress. SOPA was proposed to hinder the practices of copyright infringement, however, most
- [Gregory Hold, co-founder of Hold Brothers](https://www.interactmarketing.com/gregory-hold-co-founder-of-hold-brothers/) - He created Hold Brothers with his brother Steven in 1994. Gregory Hold’s mission was to create a firm that would supply traders with all the tools necessary to succeed quickly and precisely. Today, Hold Brothers provides access to all of the U.S. markets.
- [Hold Brothers Company Profile](https://www.interactmarketing.com/hold-brothers-company-profile/) - Learn more about Hold Brothers - a leading direct access trading firm that chiefly deals with the trading of domestic equities.
- [Facebook rolls out GIF support to Pages](https://www.interactmarketing.com/facebook-rolls-out-gif-support-to-pages/) - After a beta test with large brands, Facebook recently rolled out animated GIF support to Business Pages. Here's what you need to know!
- [What is a meme – and why should businesses care?](https://www.interactmarketing.com/what-is-a-meme-and-why-should-businesses-care/) - What is the point of a meme, and how can a business tap into this type of viral marketing?
- [YouTube announced their premium service YouTube Red – for $10 a month](https://www.interactmarketing.com/youtube-announced-their-premium-service-youtube-red-today-for-10-a-month/) - YouTube Red is a paid service offered
- [How much is too much promotion? Facebook wants to know](https://www.interactmarketing.com/how-much-is-too-much-promotion-facebook-wants-to-know/) - Facebook has started to reduce the amount of people who can see "overly promotional" posts from pages. What does that mean?
- [Facebook Updates How Post Insights are Displayed](https://www.interactmarketing.com/facebook-updates-how-post-insights-are-displayed/) - Facebook recently changed how they display post reach in the timeline recently to incorporate additional performance metrics. Do you like the new look?
- [Connect with Customers and Build Recurring Revenues By Creating Online Communities](https://www.interactmarketing.com/connect-with-customers-and-build-recurring-revenues-by-creating-online-communities/) - Online communities offer consumer products and lifestyle companies with an opportunity to add value, build loyalty, cross-sell products and generate a recurring, subscription-based revenue stream.
- [Video Features on Twitter](https://www.interactmarketing.com/video-features-on-twitter/) - In January, Twitter announced two new features they have added to their network; group messaging,
- [Several Google AdWords Changes on the Way](https://www.interactmarketing.com/several-google-adwords-changes-on-the-way/) - As a search marketer, it’s always exciting to see what new features we will have to play with and how these changes will affect our work processes and the implementation of our digital marketing strategies.
- [Online Reputation Management For Positive Online PR](https://www.interactmarketing.com/online-reputation-management-for-positive-online-pr/) - Reputation management isn't a new idea. Everyone wants to maintain a positive, clean reputation but with the changing business environment involving more and more communication outlets, especially the web, the way reputation management is handled has been updated to keep pace. Today, if someone wants information about your product or service, a very simple way
- [How to Master Online Reputation Management for a Local Business](https://www.interactmarketing.com/how-to-master-online-reputation-management-for-a-local-business/) - Online Reputation Management for a local business is about how you monitor, review, and respond to what is said about your small business on the Internet. Anybody doing business on the Internet can be subject to both good and bad publicity. Good publicity for our business is something we all strive to earn and maintain,
- [Managing Your Online Reputation Through Search Engine Marketing](https://www.interactmarketing.com/managing-your-online-reputation-through-search-engine-marketing/) - A key factor in ensuring a company's success is its reputation and this does not only applies to traditional land based companies but also to online businesses, as well. Negative publicity can always hurt a company's reputation, whether online or not. Managing online reputation involves not only maintaining your online company's good image but also
- [Whither Webmail?](https://www.interactmarketing.com/whither-webmail/) - Trend watchers have noted a decline in email usage reflecting in part growth in the popularity of social networking sites such as Facebook. Citing research reported by ClickZ.asia and others, the digital measurement firm comScore.com said total minutes spend on web-based email, not including PC web applications such as Outlook, was down two percent in
- [As the (News) World Turns](https://www.interactmarketing.com/as-the-news-world-turns/) - In the evolving world of news delivery and consumption, media mogul Rupert Murdoch and his News Corp. unveiled the latest attempt to attract the next generation of readers. A publication built for the iPad will feature HD-quality video and 360-degree photos that allow users to interact to capitalize on the popularity of social media. The
- [The Power of Online Research and WOM](https://www.interactmarketing.com/the-power-of-online-research-and-wom/) - While some marketers worry about losing control over their messages once they go online, others are embracing all the opportunities the Internet has enabled. Luxury car maker Infiniti has become the first automotive company to provide consumer-generated reviews and ratings for its products on the brand’s website. The company said the move recognizes both the
- [A Blizzard of Deals](https://www.interactmarketing.com/a-blizzard-of-deals/) - Heavy snows throughout the country that halted foot traffic to brick and mortar retailers this winter encouraged online merchants to launch a storm of promotions to attract housebound customers. Clothing retailer Lands’ End was among the companies that initiated campaigns involving giveaways and contests using Facebook and Twitter to keep people from succumbing to cabin
- [Let’s Make a Deal, or Not](https://www.interactmarketing.com/lets-make-a-deal-or-not/) - After its $6 billion overture was rebuffed by Groupon, Google is preparing to launch its own group buying service. Google Offers operates much like Groupon or LivingSocial, according to Mashable, which obtained a fact sheet from the search giant that said the new service will “help potential customers and clientele find great deals in their
- [Mobile Video Gains](https://www.interactmarketing.com/mobile-video-gains/) - While the mobile video audience is still small, advertising in the emerging category is growing. According to Rhythm NewMedia, more than 200 FORTUNE 500 brands ran mobile video campaigns last year, up from just 25 a year earlier. Dell, Toyota, Kraft were among the corporate heavyweights that threw their muscle behind mobile ads. In the
- [A Cautionary Tale](https://www.interactmarketing.com/a-cautionary-tale/) - Newcomers to social media sometimes worry about losing control of their message. Chrysler Group LLC recently found out the hard way why it’s important to keep close track of what’s being done in its name—and to work only with outside sources that understand the corporate culture. An employee of the automaker’s social media agency was
- [Block that Site](https://www.interactmarketing.com/block-that-site/) - Google rolled out a new feature for its search engine that lets users block out links to domains in future query results. When a searcher returns to Google after looking at a Web page, there will be a new link next to “cached” that reads “Block all example.com results,” according to the Google Blog. Clicking
- [Evolving Impact of Google Panda Update](https://www.interactmarketing.com/evolving-impact-of-google-panda-update/) - The recent update to Google’s algorithm to improve ranking quality has affected an estimated 11.8% of site rankings. While the long-term impact remains to be seen, so far observers say the Panda update appears to be working as intended. Low grade material supplied by “content farms” strictly for SEO purposes has been devalued while high
- [From the “Everyone Saw it Coming” Department](https://www.interactmarketing.com/from-the-everyone-saw-it-coming-department/) - Digital technologies reached a long anticipated milestone as more Americans now get their news from online sources rather than from physical newspapers. The Pew Research Center’s Project for Excellence in Journalism issued a report that found “By several measures, the state of the American news media improved in 2010” but that improvement did not extend
- [Survey Confirms Social Media Marketing Business Benefits](https://www.interactmarketing.com/survey-confirms-social-media-marketing-business-benefits/) - The 2011 Social Media Marketing Industry Report found 90% of marketers believe social media is important to business. The biggest benefit was brand exposure, which was cited by 88% of the marketers surveyed by Social Media Examiner. Increasing traffic to sites was the second most cited benefit with 72% saying they gained traffic and subscribers due to social media outreach. Improved search rankings were another plus of social media marketing for about two-thirds of the respondents to the survey, which asked more than 3,000 marketers how social media has enhanced their Internet marketing efforts. The survey found more experienced marketers tend to outsource some or all of the social media campaigns
- [Google+ : How Does It Work?](https://www.interactmarketing.com/google-how-does-it-work/) - Google Plus is an attempt by Google to create a strong presence in the social networking market. Having been unveiled this week Google has found a way to package together their existing online properties, such as: Gmail, Google Analytics, and the +1 Button, with their new social networking platform. Google+, their latest innovation, was built
- [Making Social Networks Unsociable](https://www.interactmarketing.com/making-social-networks-unsociable/) - Proposed California legislation would upend social networking sites’ privacy policies by imposing restrictions on what user information can be shared and requiring sites to establish more stringent privacy settings. Internet companies and trade associations oppose the bill proposed by Senator Ellen Corbett on the grounds it could undermine their business and have unintended consequences. The
- [Social Media and SEO: A Match Made in Heaven?](https://www.interactmarketing.com/social-media-and-seo-a-match-made-in-heaven/) - With the new Google algorithm giving everyone a minor case of ajada, one has to keep in mind that change is a good thing! One specific tweak that helps boost social media’s appeal to SEO associates is the freshness tweak. This tweak promotes the most recent content published on a website, blog or social media
- [The New Google Algorithm: Everything You Need to Know but Were Afraid to Ask](https://www.interactmarketing.com/the-new-google-algorithm-everything-you-need-to-know-but-were-afraid-to-ask/) - Google has recently changed its algorithm which means that SEO as we know it has also been changed. Some of the tweaks that they made don’t impact the world of SEO too badly, but other tweaks have us all thinking a little differently. One example of an influential tweak on the SEO world is the
- [Facebook Ad’s are More Effective](https://www.interactmarketing.com/facebook-ads-are-more-effective/) - Facebook has been featuring advertisements on their website for quite some times now. Since the beginning, they have been encouraging advertisers everywhere to buy advertising space and make the advertisement look like a status update or an activity that most Facebook users already do. They have also claimed that by executing this promotional strategy advertisers
- [Google+ vs. Facebook: The Battle Continues](https://www.interactmarketing.com/google-vs-facebook-the-battle-continues/) - On Thursday, December 8th, Google released the newest addition to their social network Google+. Schemer is an activities recommendation engine with invite only beta aimed to challenge Facebook’s event application. Schemer allows circles within your Google+ network to divulge information about what activities you are doing at the moment such as taking a walk, or
- [The difference Between Social Media Marketing and Social Media Networking](https://www.interactmarketing.com/the-difference-between-social-media-marketing-and-social-media-networking/) - What’s the deal? Is there аny point to drilling dоwn tо the differences bеtwееn social media marketing аnd social media networking? There moѕt defіnitely iѕ аnd I’ll gеt tо that іn a minute. First off, lеt’s get a clear definition of each: Social media marketing means tо syndicate content (take yоur content from yоur blog/website
- [Clark Says Coca-Cola Uses Social Media for Marketing](https://www.interactmarketing.com/clark-says-coca-cola-uses-social-media-for-marketing/) - Post Recommended Washington Post reporters or editors recommend this comment or reader post.
- [Out With the Old, In With the New…Year.](https://www.interactmarketing.com/out-with-the-old-in-with-the-newyear/) - If you haven’t noticed already, YouTube has undergone a makeover! The once cluttered home page is now neatly organized and looks pretty good too. Google has discussed changing the format of YouTube for quite some time now and you can definitely notice the fruits of their labor. When you first go onto the site, you
- [Google Continues Their Quest for World Domination](https://www.interactmarketing.com/google-continues-their-quest-for-world-domination/) - On Friday, December 2nd, the United States Justice Department gave Google the go ahead to execute their $400 million dollar acquisition of AdMeld, a major display advertising company. The Justice department did not require any conditions regarding the acquisition be made due to the fact that there are enough competitors of AdMeld that offer similar
- [How to Increase your Social Media Audience through the Creation of Tabs](https://www.interactmarketing.com/how-to-increase-your-social-media-audience-through-the-creation-of-tabs/) - With social media playing an increasingly important role in marketing, it is important to know how to increase your audience among social media and effectively market your brand. Creating additional tabs on your Facebook profile can help increase your audience. Before creating a new tab, keep the following in mind. 1. Know your audience. Before
- [Sales Strategies to Help your Small Business Next Year](https://www.interactmarketing.com/sales-strategies-to-help-your-small-business-next-year/) - Bigger corporations can get a head in the market for many reasons, but one of the main advantages these companies have over small businesses is money. Larger companies can afford sales training, support staff and customer service software make it difficult for smaller companies to compete. For those who are trying to compete in a
- [Social Media Lessons to take with you Into the New Year](https://www.interactmarketing.com/social-media-lessons-to-take-with-you-into-the-new-year/) - The popularity of Social Media became undeniably apparent in 2011, especially businesses in Social Media. So what Social Media tips can you take with you into the New Year?
- [10 Marketing Tips for the New Year](https://www.interactmarketing.com/10-marketing-tips-for-the-new-year/) - Start off this New Year by taking steps to ensure your brand(s) and/or product(s) are not getting lost into a sea of online marketing endeavors. Help your brands and products stand out by following this list of 10 tips. Each can help you to you create, execute and maintain an effective online marketing plan. Establish
- [What are Burger King and Arby's losing by not being on Twitter?](https://www.interactmarketing.com/what-are-burger-king-and-arbys-losing-by-not-being-on-twitter/) - "...Joe Beccalori, co-founder and principal of Internet marketing firm Interact Marketing, said that by not engaging with their fans on social media, especially Twitter, the brands could be losing out on other opportunities, including market research. He also sees a correlation between brands actively engaged with fans on social media and their online reputation and
- [5 Things You Can Do To Facilitate a Working Social Media Policy](https://www.interactmarketing.com/5-things-you-can-do-to-facilitate-a-working-social-media-policy/) - Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a companywide social media policy
- [When Words Can Hurt](https://www.interactmarketing.com/when-words-can-hurt/) - Ten years ago, an unhappy customer could write a strongly worded letter to customer service. If the customer was lucky, he or she might secure a freebie. In the worst-case scenario, a company might be unable to resolve the complaint, and the customer could write a letter to the Better Business Bureau and encourage friends
- [Ugo Colombo](https://www.interactmarketing.com/ugo-colombo/) - Ugo Colombo has become one of the most prominent residential and commercial developers in South Florida.
- [5 Ways to Beat Your Competitors at SEO](https://www.interactmarketing.com/5-ways-to-beat-your-competitors-at-seo/) - As anyone who's ever struggled to achieve and maintain high search results rankings can attest to, search engine optimization (SEO) is a constant race to stay one move ahead of your competitors. To win that race, you need to continually improve your own website and monitor your competitors' SEO activity. If you've watched rivals usurp
- [The Marketing Coach: How to get control of your online reputation](https://www.interactmarketing.com/the-marketing-coach-how-to-get-control-of-your-online-reputation/) - Small businesses frequently complain about all the social media sites and online accounts they maintain. The problem is this: If you don’t control your reputation online, your critics will. “One of the biggest challenges I have seen in prior businesses, over about a 30-year career, is managing the online reputation on so many different platforms,”
- [Leveraging The Brand-Building Powers Of SEO](https://www.interactmarketing.com/leveraging-the-brand-building-powers-of-seo/) - When marketers consider branding, search engine optimization typically doesn’t come to mind. SEO has long been used as a vehicle for driving highly qualified visitors to brands’ Web sites. But SEO is no longer just about driving traffic; it’s about building brand value and customer affinity. There is often a power struggle within organizations as
- [Parenting Tips: How to Manage your Children’s Reputation Online](https://www.interactmarketing.com/parenting-tips-how-to-manage-your-childrens-reputation-online/) - In today's connected world, nine out of ten children have a mobile phone, and are able to communicate with others as never before. Facebook, instant messaging, E-mail, Twitter, Instagram, Tumblr, blogs and forums, with new platforms cropping up as others fall out of fashion. This can lead to problems for the concerned parent, wandering at
- [How the New Google+ Local Tab Could Influence Local SEO](https://www.interactmarketing.com/how-the-new-google-local-tab-could-influence-local-seo/) - For local-business owners, the results of Google's new Google+ Local tab will go well beyond the social network's increased social features. All the data compiled under the new tab -- which is dedicated to providing information and ratings on local businesses -- will be indexed by Google. The new Google+ Local pages will give businesses
- [Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn](https://www.interactmarketing.com/link-building-and-seo-are-not-dead-interview-with-arnie-kuenn/) - With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers, after reading the title of this post. Yes, link-building and SEO are NOT dead (or, your days as a search engine optimizer are far from over). Take it from Vertical
- [Search Engine Optimization: Get More Traffic To Your Website](https://www.interactmarketing.com/search-engine-optimization-get-more-traffic-to-your-website/) - Search engine optimization techniques are vital to help your site rise above the hundreds of others you'll be competing against. Search engines provide consumers with a means to shop for just about anything, read up on new companies and perform research. Your site is sure to start increasing in rankings if you decide to follow
- [Social Signals are Taking Over Backlinking in SEO, Daniel Tan Speculated](https://www.interactmarketing.com/social-signals-are-taking-over-backlinking-in-seo-daniel-tan-speculated/) - Google’s Penguin update lately has sent many sites exploiting backlinks under the sea, undiscoverable. The question is, has Social Signal replaced backlink as the new “vote”? (PRWEB) June 02, 2012 Savvy web marketers are turning to social media marketing to boost their social signals and spending less time on backlinking efforts due to the new
- [Social Media Marketing – The Marketing Strategy Of Today](https://www.interactmarketing.com/social-media-marketing-the-marketing-strategy-of-today/) - Every business needs to have a plan or strategy that will guide its efforts. You can do this by learning the best methods of using social media marketing.If you do not provide interesting content and an appealing profile, it will be difficult to maintain an effective online presence. Take time to write and proofread the
- [Social Marketing: No Longer ‘Separate, Disconnected, Cute and Experimental’](https://www.interactmarketing.com/social-marketing-no-longer-separate-disconnected-cute-and-experimental/) - Buddy Media now has a very special buddy: Salesforce, which has signed an agreement to purchase the social marketing agency for $689 million (up to $745 million, according to the SEC filing.) It’s the largest deal ever done by Salesforce.com and the largest acquisition of a New York City tech company in the last five years.
- [Google Announces 50 Search Changes in March](https://www.interactmarketing.com/google-announces-50-search-changes-in-march/) - Google reported that 50 changes were made to search during the month of March. Of those 50 changes, many are important and signal that we should be watching closely for small algorithm changes that could lead to bigger, more widespread effects. These recent changes seem to revolve around several themes: freshness and relevance, local and
- [Super Bowl ads have become an early show via social media](https://www.interactmarketing.com/super-bowl-ads-have-become-an-early-show-via-social-media/) - Some folks like an early peek at their Christmas presents, but it does take some of the luster off Christmas morning. And what’s the fun of wondering which sponsors will roll out the most entertaining commercials when you’ve already seen all of them? There will be plenty of kill-joys at parties who will spoil the
- [Small business marketing in the social media sphere](https://www.interactmarketing.com/small-business-marketing-in-the-social-media-sphere/) - Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports. Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger counterparts,
- [What Super Bowl Commercials Can Teach Us About SEO](https://www.interactmarketing.com/what-super-bowl-commercials-can-teach-us-about-seo/) - Now, I know what you're thinking: "Steve just wrote this post so he could watch old Super Bowl commercials." And you're not wrong ;-) I'll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few
- [VIDEO: Super Bowl advertisers seek buzz on social media](https://www.interactmarketing.com/video-super-bowl-advertisers-seek-buzz-on-social-media/) - In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to Tweet about their favorite commercials as well. Having spent record-breaking sums to secure the most valuable television slots in advertising, global
- [Better social media marketing tied to growing customer satisfaction in …](https://www.interactmarketing.com/better-social-media-marketing-tied-to-growing-customer-satisfaction-in/) - Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore.Consumers are using mobile apps and online banking to manage their finances more than
- [Targeting ‘power users’ critical for social media marketing with Facebook](https://www.interactmarketing.com/targeting-power-users-critical-for-social-media-marketing-with-facebook/) - The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share
- [Opinion: What can go wrong in social media?](https://www.interactmarketing.com/opinion-what-can-go-wrong-in-social-media/) - There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they
- [Facebook 101: New High School and College Social Media Classes Help Train Next …](https://www.interactmarketing.com/facebook-101-new-high-school-and-college-social-media-classes-help-train-next/) - Marketing graduates offer latest insights and skills to industry veterans, SEO.com President Ash Buckles says Salt Lake City, UT (PRWEB) December 15, 2011 The views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff
- [Internet marketing news roundup, December 9](https://www.interactmarketing.com/internet-marketing-news-roundup-december-9/) - As holiday shopping sales continue their surge, marketers are looking for the best methods of targeting consumers and potential business partners. The growth of social media marketing has led countless organizations to use the channel as a means to expand their visibility and target new customers.Popular platform Twitter’s success as a social marketing leader has
- [Harness Social Media & Stop Losing Customers with Social Login](https://www.interactmarketing.com/harness-social-media-stop-losing-customers-with-social-login/) - There’s only one thing more disheartening to an online retailer than knowing that a lot of customers are going to abandon their shopping carts before completing a purchase. And that’s the discovery that a whopping three out of four of them will actually turn around and leave the website rather than endure the hassle of
- [Social Media Marketing Trends, Highlights of 2011, According to Mashable](https://www.interactmarketing.com/social-media-marketing-trends-highlights-of-2011-according-to-mashable/) - Social media marketing strategies are now a must for a business of any size. Whether it be a slave to posting Facebook updates or tweeting 140 characters consistently throughout the day, a business needs to be, pretty much in a customer's face and build a reliable brand that people can trust.Each company has different social
- [Report: Facebook boosts social media marketing referrals and conversions](https://www.interactmarketing.com/report-facebook-boosts-social-media-marketing-referrals-and-conversions/) - AllFacebook.com recently highlighted an interview with social media marketing expert Trevor Legwinski saying that the platform has helped countless organizations improve referrals and boost web leads.According to Legwinski, companies with effective campaigns gain access not only to fans, but also to valuable friends of fans who will see any of their connections’ brand-related activities on
- [Twitter creates Brand Pages for marketers](https://www.interactmarketing.com/twitter-creates-brand-pages-for-marketers/) - Like Google and Facebook before it, social media service Twitter is looking to bolster ties with advertisers with dedicated brand pages, which were set to be unveiled Thursday. The new brand pages are part of a more comprehensive redesign. Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+
- [Quick Backlinks Tool replaces Yahoo Site Explorer – CEMPER.COM Launches QBL](https://www.interactmarketing.com/quick-backlinks-tool-replaces-yahoo-site-explorer-cemper-com-launches-qbl/) - Creating a high quality backlink report in seconds is possible! (PRWEB) December 08, 2011 Only a few days after the launch of the latest version of the Link Research Tool suite, CEMPER.com provides their users with an additional feature, the Quick Backlinks Tool aka QBL. This new tool is designed as ideal replacement of the
- [Canadian Regulator Issues New Social-Media Guidelines For Advisers](https://www.interactmarketing.com/canadian-regulator-issues-new-social-media-guidelines-for-advisers/) - --IIROC stresses need to pre-approve so-called static contents --IIROC says real-time discussions should be supervised --IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements TORONTO (Dow Jones)--The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time
- [comScore and Buddy Media Partner on Social Marketing Optimization](https://www.interactmarketing.com/comscore-and-buddy-media-partner-on-social-marketing-optimization/) - A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits' respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and
- [Communications Guru Jason Falls Urges Teachers to Embrace Social Media in the …](https://www.interactmarketing.com/communications-guru-jason-falls-urges-teachers-to-embrace-social-media-in-the/) - BASKING RIDGE, N.J., Dec. 8, 2011 -- BASKING RIDGE, N.J., Dec. 8, 2011 /PRNewswire/ -- Jason Falls, a leading educator, public speaker and thinker in the world of digital marketing and social media, is calling on teachers to embrace social media in the classroom and harness the power of that technology to expand learning opportunities that
- [Twitter bolsters social marketing with branded pages, new buttons](https://www.interactmarketing.com/twitter-bolsters-social-marketing-with-branded-pages-new-buttons/) - Microblogging website Twitter announced on Thursday that it will roll out brand pages to help businesses using social media marketing convey their company’s message better on the platform.Like Facebook and Google+, Twitter brand pages will offer a feel slightly different from the traditional. Companies using Twitter for social media marketing will be able to upload
- [Social Media in Sports and Entertainment: Three Mega Trends in 2012](https://www.interactmarketing.com/social-media-in-sports-and-entertainment-three-mega-trends-in-2012/) - The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point -- hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe -- with no slowdown in sight. This is the creation of the largest marketplace ever, in our entire
- [Syndicating Content for SEO Benefit](https://www.interactmarketing.com/syndicating-content-for-seo-benefit/) - When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference point of view, but rarely for search engine optimization. By its nature,
- [How to Pick the Best SEO Software](https://www.interactmarketing.com/how-to-pick-the-best-seo-software/) - Establishing your online presence and getting yourself on top of your competitors need lots of hard work. The process is long, complicated and requires too many hours. There are many tasks you need to do to achieve your desired results. Manually, it could take you a full month, usually longer. The process could be boring,
- [How Does an SEO Reseller Benefit From Content Writing](https://www.interactmarketing.com/how-does-an-seo-reseller-benefit-from-content-writing/) - In the ancient times, there was always a town crier consigned by the chieftain to deliver his message to their whole town. His only job was to scour every crevice, cranny, and area of his town, shouting, so that everyone would know the tribe leader's news. He was called the umalohokan, or literally, a shouting
- [SEO Image Optimization](https://www.interactmarketing.com/seo-image-optimization/) - Optimizing images for search engines is as important as optimizing the content. This is because people search for information using Google images, Bing images etc. Image optimization is a little different from content optimization. Here are some of the things a person can do to get more organic traffic.1. Use a relevant and eye-catching imageThey
- [5 Critical SEO Measures To Take When Building A Website](https://www.interactmarketing.com/5-critical-seo-measures-to-take-when-building-a-website/) - One of the cheapest, and even sometimes easiest ways to get traffic to a website is to super-charge it in such a way that it is search engine gold. This means taking the right steps and laying down a good foundation so that not only does your website get indexed, but also can climb the
- [Local Social Ads to Hit $2.3 Billion in 2015](https://www.interactmarketing.com/local-social-ads-to-hit-2-3-billion-in-2015/) - Currently, small businesses and national corporations alike are challenged by advertising at the local level - as evidenced by a recent study from the Chief Marketing Officer Council.But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the coming
- [Ortsbo Globalizes Mobile Social Media With the Introduction of New Product …](https://www.interactmarketing.com/ortsbo-globalizes-mobile-social-media-with-the-introduction-of-new-product/) - LOS ANGELES, Nov. 17, 2011 -- LOS ANGELES, Nov. 17, 2011 /PRNewswire/ -- Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m.
- [Social Media Marketing & Research Reports for SMBs – ECommerce](https://www.interactmarketing.com/social-media-marketing-research-reports-for-smbs-ecommerce/) - Social commerce (or social shopping) refers to the growing number of today's consumers who use social networking services and sites to share their latest purchases, deals, product reviews, want lists, and other shopping finds. Keeping track of social media trends, research and statistics gives small business ecommerce site owners a solid foundation to plan and
- [Save on marketing with social media, emails](https://www.interactmarketing.com/save-on-marketing-with-social-media-emails/) - Dear Professor Bruce: I have a small business and am on a tight budget. I realize that I have to spend on promotion. What are some less-expensive marketing tools that will help me stand out from the competition? Answer: There are a variety of options for marketing your business, even on a small budget. The
- [Trash Haulers in Houston, TX, Partner with SEO Experts to Better Service Local …](https://www.interactmarketing.com/trash-haulers-in-houston-tx-partner-with-seo-experts-to-better-service-local/) - Houston, TX, November 17, 2011 --(PR.com)-- In order to address the public's growing dependence on the Web and to reach more potential customers, AAA Cheap Trash Hauling, a trash removal and demolition services business serving the Houston, TX, area, has hired SEO expert Prospect Genius to increase the company's Web presence. This move aims to
- [SEO PowerSuite Software Is Now Packed With Search Location Option to …](https://www.interactmarketing.com/seo-powersuite-software-is-now-packed-with-search-location-option-to/) - Featured Press Releases ‘Absolutely eCigs’ is a One Stop Shop for All E-Cigarette Needs, Perfect for Holiday Shopping Global and China Automotive Glass Industry Report, 2010-2011 Review of Referral Increase Program Reveals Dramatic Increases in New Patient Referrals to Private Practices New Daimer Gum Removal Machine Feature Lower Prices, Advanced Performance Daimer Posts High Pressure
- [How Apple’s Siri Could Destroy Local SEO](https://www.interactmarketing.com/how-apples-siri-could-destroy-local-seo/) - Have you met Siri yet? If not, it's worth taking the time to learn more about the iPhone 4S's digital ambassador, as she could represent the future direction of local search engine optimization. On the surface, Siri -- the voice recognition app that allows iPhone users to control their cell phones verbally -- seems like
- [Benefits of Social Media for Small Businesses](https://www.interactmarketing.com/benefits-of-social-media-for-small-businesses/) - The immense number of people participating in the social media web today has caused many businesses to increase their investment in the growing social media marketing field. Now more than ever small businesses are including social media in their marketing goals. Below are a few of the benefits for small business owners. Increase Online Discussions
- [Interact Marketing Questions Wal-Mart’s $300 Million Investment in Social Media Company ](https://www.interactmarketing.com/interact-marketing-questions-wal-marts-300-million-investment-in-social-media-company/) - Retailers eager to roll out social media marketing campaigns will save time and resources by engaging online specialists with proven expertise in reaching customers, according to two leading industry executives with the firm Interact Marketing. This holds especially true for small to mid-sized companies that don’t have enough investment capital on hand to build a
- [Blogging Made Simple for CEOs](https://www.interactmarketing.com/blogging-made-simple-for-ceos/) - Whether from fear of the unknown or confusion over what the term implies, many businesses haven’t taken advantage of blogs. That’s a mistake because handled well blogs can provide a powerful marketing tool to reach online audiences and respond to unfolding events. Blogs can bolster website traffic and become an invaluable element of search engine

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