With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you […]
Monthly Archives: January 2012
Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence. If the past year has taught us anything about reputation management […]